video|January 29, 2021
OTT, which stands for “Over-The-Top”, refers to a group of technologies that layer on top of proprietary information delivery systems. That layering is what makes OTT technologies unique. Brands can use these new services to expand the number of ways they can engage with consumers. Learn more: https://www.braze.com/perspectives/article/ott-business-messaging-101
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.