VIDEO|January 29, 2021
Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.
Discover how Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. Hear from key representatives as they discuss the challenges faced, strategic approaches taken, and impressive results achieved, showcasing how the Braze innovative solutions empower brands to connect with their customers and drive measurable business growth.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
Discover how Tiket.com uses Braze to drive personalised experience for their customers, and learn why Tiket.com has chosen Braze as their trusted partner for their current growth and beyond.
