VIDEO|January 29, 2021
Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.
Discover how Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. Hear from key representatives as they discuss the challenges faced, strategic approaches taken, and impressive results achieved, showcasing how the Braze innovative solutions empower brands to connect with their customers and drive measurable business growth.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
Discover how Tiket.com uses Braze to drive personalised experience for their customers, and learn why Tiket.com has chosen Braze as their trusted partner for their current growth and beyond.
