video|January 29, 2021
In today’s increasingly mobile-first age, driven by customer experience, it’s clear that brands need to embrace technology if they want to stay ahead. But there are some things that tech isn’t built to do well—from taking risks to having empathy of consumers’ emotions. That’s where humans come in. In this session, leaders from top creative agencies will discuss the relationship between creativity and technology.
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Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.