video|January 29, 2021
Braze President and Chief Customer Officer Myles Kleeger and Forrester’s Dipanjan Chatterjee introduce a new, powerful way of evaluating customer/brand relationships—the Braze Brand Humanity Index (BHI). Developed by Forrester and Braze, this index leverages insights from the human behavioral sciences to provide marketing, growth, and engagement teams with the ability to determine whether their customer engagement efforts are connecting with customers on an emotional, human level.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
