video|September 24, 2024
In an era where consumers are bombarded with 100+ emails every day, standing out in the inbox is more challenging than ever. Thankfully, AI-driven personalization, dynamic content, advanced analytics, and other powerful tools are opening up innovative methods and strategies that can help brands create compelling, high-performing emails. This session will uncover practical insights and techniques for crafting emails that not only capture attention but also drive engagement and conversions. Whether you're looking to refine your email strategy or implement a new one, this session will help your brand shine in any inbox.
Speakers:
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
