Webinar: The Rise of the Modern Tech Ecosystem

From social media to push notifications, there are so many ways to communicate to consumers these days. But brands can’t afford to send any old message: 90% of consumers are annoyed by irrelevant marketing messages.

From social media to push notifications, there are so many ways to communicate to consumers these days. But brands can’t afford to send any old message: 90% of consumers are annoyed by irrelevant marketing messages. Today’s consumers have been trained to expect in-the-moment brand experiences that put their needs and wants first. And they expect similar experiences from every brand.

To meet that challenge, marketers need to leverage best-of breed technologies in a coordinated way. With the right marketing technology stack, it’s possible to leverage a range of technologies—analytics platforms, customer data platforms (CDPs), customer engagement platforms—to support responsive, relevant brand experiences

In this webinar, Magith Noohukhan, product evangelist at Braze, and Neetika Bhargava, consumer marketing manager at IBM discuss today’s ideal marketing tech stack and how it can support more effective experiences across all of today’s customer engagement touchpoints.

Fill out the form to access this on-demand webinar and learn:

• Why consumer expectations are changing—and how brands can keep up
• What a built-for-purpose marketing tech stack looks like in practice
• How leading brands have leveraged their stacks to drive higher conversions and stronger retention