For the Third Year Running, Braze Cited as a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report

For the third year in a row, Braze has been named as a Leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company. The MMDS report identifies the top marketing and advertising applications and platforms used by Snowflake customers.

For 2025, we are recognized as a leader in the Marketing & Customer Engagement category. The category encompasses marketing clouds along with customer engagement platforms and tools that orchestrate comprehensive marketing strategies. The leaders in this category integrate diverse customer data to create personalized campaigns across email, social media, mobile, and web channels.

Braze drives marketing results with personalized messaging and lifecycle management tools—making it easier for brands to track customer behavior and preferences, deliver well-targeted offers, and build stronger relationships with their audiences.

The bi-directional integration between Braze and Snowflake enables a seamless flow of data, creating a dynamic ecosystem that allows brands to maximize the value of their customer and campaign data, helping forge engaging experiences at scale.

Snowflake’s MMDS report is a key resource for marketers seeking insights from industry leaders on the latest on MarTech and AdTech trends, and highlights vendors to watch in the Snowflake AI Data Cloud ecosystem that Snowflake customers are using. The 2025 report spotlights trends like generative AI, privacy, and data gravity, and identifies AI-ready partners (vendors that have built solutions using Snowflake Cortex LLM, Snowflake Cortex AI, and machine learning in Snowflake), real-time enabled partners (vendors that are using Snowpipe Streaming to offer real-time services), and Snowflake Native Apps (vendors that have built a solution that brands can deploy directly from Snowflake Marketplace into their Snowflake instance).

Key Takeaway

Your marketing data stack is critical to building meaningful customer relationships. That’s why the partners you choose for your stack matter: Do they integrate well with each other? Do they empower you to personalize messages in ways that reach customers at the right time and in the right channel?

Sharpen your knowledge of the best modern marketing solutions by checking out the 2025 Modern Marketing Data Stack report.

Forward Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products and partnerships. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.