Published on March 16, 2015/Last edited on March 16, 2015/2 min read
At Appboy, we are constantly striving to make our product more open and flexible through our API’s, and we are constantly impressed by what our customers are able to build with these tools. With the launch of Appboy’s Schedule Endpoints, we’re putting even more power in your hands to craft custom, personalized communications beyond the capabilities already offered in our dashboard.
Marketers with advanced use cases can now leverage internal business logic to programmatically schedule messages to specific users or segments and then update those messages as conditions change. Thanks to Schedule Endpoints, you can automate a messaging workflow that is narrowly tailored to your use case.
Imagine a retailer who wants to use an internal recommendation engine to send a personalized suggestion to a user based on the products they viewed throughout the week. With Appboy’s Schedule Endpoints, you can schedule that suggestion to go out at the time that makes the most sense and then modify or cancel it if the user makes the purchase before receiving the message. We give you the power to use the proven tools that you’ve already built, while still capitalizing on Appboy’s multichannel messaging and engagement analytics.
To learn more about the specifics of integrating Schedule Endpoints into your messaging automation, check out Appboy’s technical documentation.
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