Braze Named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year

We are pleased to announce that Gartner® has once again named Braze a Leader in its analysis of 14 vendors in the Magic Quadrant™ for Multichannel Marketing Hubs* for the second year in a row. The Braze platform’s Ability to Execute and Completeness of Vision are the reasons why Braze was named a Leader in the Magic Quadrant.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets. They provide a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

Great marketing is all about creating strong bonds

Since our founding in 2011, Braze has focused on helping marketers deliver amazing experiences to their customers—starting with mobile back in our Appboy days, then expanding across a range of new, innovative channels (like WhatsApp and Live Activities), deepening our data and BrazeAIᵀᴹ capabilities, and providing brands with the ability to power responsive, iterative journeys with Braze Canvas. These innovations are powerful, but what makes them meaningful is the way they empower marketers to build human connections at scale with the people they serve.

At its core, the best marketing is inherently human. It doesn't just drive leads. It builds enduring, value-add relationships. It lets consumers progress along their own unique, self-directed journeys. It uncovers the moments that matter to their unique experiences. And when that happens, consumers reward the brands that get it right with their loyalty, advocacy, and dollars. At Braze, we make that possible by giving marketers the tools they need to move past mass messaging to achieve true connection at a massive scale.

Braze has a long track record of helping brands make these sorts of interactions possible, no matter their size, geographic scope, or operational complexity. Those successes are built on a foundation of ongoing innovation and investment in our platform's customer engagement capabilities, enabling marketers to:

• Understand and connect with each consumer as an individual—and do it in real time: The Braze platform is architected on a foundation of streaming data, avoiding the latency and out-of-date experiences other technologies struggle with and supporting truly individualized, in-the-moment engagement.
• Scale the relevance and creativity of campaigns: BrazeAIᵀᴹ lets marketers deliver more inventive, impactful experiences with next-level personalization, responsive journey orchestration, and holistic experimentation.
• Create immersive, personalized experiences across every touchpoint and messaging channel: Our channel-agnostic approach allows marketers to meet their customers where they are, regardless of channel (e.g. email, SMS, WhatsApp, push notifications) and touchpoint (e.g. eCommerce, in-store, paid media).

When brands choose Braze, they don't just gain access to our platform; they also become part of a global community of customer engagement professionals. Braze connects marketers with our award-winning team of technical and functional specialists, our network of hundreds of leading technology and solutions partners, and also with each other—allowing our customers to learn from each other as they build out creative and innovative approaches to lifecycle engagement.

The compelling experiences that brands like Intuit, Deliveroo, and Mercari create play an essential role in pushing customer engagement forward and demonstrate the exceptional value of the Braze platform day-in and day-out. We applaud them for what they've achieved and look forward to working with them going forward to find new, more powerful ways to build connection.

Learn more

View a complimentary copy of the Magic Quadrant report to learn more about the Braze platform, among other provider offerings.

Interested in digging deeper into Braze? Check out these resources:

• The Braze platform’s Product Page
• The 2024 Global Customer Engagement Review
• Meet the Moment: How to Drive Relevance at Scale with Data, AI, and Cross-Channel Messaging

*Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Forward Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.