Be Absolutely Engaging.™
Braze Data Platform
Unify, activate, and distribute your proprietary data with a comprehensive, composable set of data capabilities and partner integrations that help you deliver meaningful experiences at scale.
Build stronger customer relationships with first-party data.
Unify your data with speed and flexibility
Open a bi-directional flow of data via direct integrations between Braze and your data warehouse, CDP, digital properties, backend systems, and other software investments.Build comprehensive user profiles
Create dynamic audiences with easy to use, flexible segmentation tools that make it possible to delight every user at every interaction.Activate your data in real time
Get more out of your data to unlock relevance at scale with real-time triggers, personalized content and BrazeAI™.Securely distribute customer data to any destination
Send product and customer data to any destination or system in real time, as a critical input to product and brand strategy.Speed and flexibility
Integrate data from any source.
Easily sync and manage customer and brand data from your source of truth—including Amazon Redshift, Databricks, Google BigQuery, Snowflake, Microsoft Azure, and AWS S3.
Use pre-configured webhooks, AI-generated code, and custom field mapping to integrate Braze with any software.
Connect Braze to your digital properties, backend systems, and other software with lightweight SDKs and modern APIs.
Build audiences directly from your cloud data warehouse—without duplicating data.
Extensive partner ecosystem
Maximize the value of your tech stack.
Keep all of your systems and teams aligned by seamlessly syncing data to and from your data warehouse or customer data platform.
Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.
Use first-party Braze data to dynamically target, trigger, or suppress paid ads across Criteo, Facebook, Google, Pinterest, Snapchat, and TikTok.
Tap into our extensive partner network to bring data together for eCommerce, loyalty, personalization, order management, and more—all with ultra-low latency.
Cohesive customer profiles
Reach the right audience.
Tap into 100+ out-of-the-box filters or use plain text prompts to easily build audience segments that are primed to engage—all without involving technical teams.
Quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.
Understand the behavior and preferences of previously unknown users, simplifying the process of converting first-time visitors into loyal customers.
Uncover insights, analyze performance, and find winning strategies across the customer journey.
"Data Transformation from Braze has helped our marketing team better understand and act on customer information from other platforms—allowing us to better segment and communicate with them and provide a more personalized experience."
Kate Chamberlain
CRM and Promotions, SimpliSafe
Customized journeys
Personalize every interaction.
Automatically trigger journeys and messaging based on sub-second customer behavior and cross-channel interactions.
Easily enrich your messages with relevant, brand-specific Catalog data, and pull custom content into messages at send-time using APIs.
BrazeAI™ uses predictive intelligence to deliver personalized recommendations for each customer, based on behavior, purchase history and more
Stay compliant and secure
Grow with confidence.
Integrate, process, and activate large data volumes with ultra-low latency, so your messages reach the people users in the right context – globally or locally
We take data privacy and security seriously—for our organization, our customers, and our customers’ customers. This is demonstrated by our ISO 27001 certification and successful SOC 2 Type 2 audits, as well as our material compliance with HIPAA, CCPA, and GDPR.
