Appboy’s mParticle Integration Provides Greater Access to Our MMA Solution

As part of our effort to advance and lead the Mobile Marketing ecosystem, we’re pleased to announce that Appboy is now fully integrated with mParticle, a mobile data automation platform that makes it easy to integrate with over 65 different mobile service providers.

Organizations that are currently using mParticle to manage third-party integrations can now choose to simultaneously make full use of Appboy’s platform through their single SDK, simplifying management of mobile marketing efforts and related data. Appboy’s SDK is accessible within mParticle, which means users will have access to our platform’s robust functionality and distinctive features – including Intelligent Delivery, Connected Content and Action-Based Delivery – without leaving mParticle’s mobile data automation platform. The integration will give dual mParticle and Appboy clients increased flexibility and allow for the two platforms to work smoothly and effectively.

For more information about how to enable Appboy via mParticle contact [email protected] or check out mParticle’s Integration documentation. And if you have any questions regarding the integration or related issues, send us an email at [email protected].