Appboy Launches Cutting Edge, Enhanced Marketing Automation Dashboard

Recent research has revealed that over 50% of mobile marketers are neglecting to measure in-app usage – a crucial mistake that impedes long-term user engagement and inhibits ROI. We have recognized this industry need and our Success Squad has applied its expertise to give app developers and marketers the most effective dashboard solution to ramp up their MRM strategy and drive monetization.

The upgraded Appboy Marketing Automation Dashboard now boasts the following indispensable features:

• A Brand New Campaign Analytics Page providing real-time statistics and information – such as open and engagement rates – on campaign performance for each multi-messaging type. The date range can be customized per your needs to only see the results of a particular time period, and the page offers day-by-day stats on deliveries.
• The Campaign Overview Includes New Snapshots with a high-level view of the scheduled messages to be sent out in the coming week, as well as earlier ones. Information such as the number of users receiving each message on a per-campaign basis can easily be pulled, and campaign analytics data can be exported.
• Multi-Channel Delivery and tracking is now enhanced through a more detailed breakdown of multiple message formats, and pop-up notifications are deployed while campaigns are being sent.
• The New Layout makes it much easier to find a specific campaign on the homepage. In addition the UI has been updated and redesigned for ease of use with a sleek, modern aesthetic.

With the new Marketing Automation Dashboard, mobile marketers have more control than ever before in targeting the right users at the right time with the right message. Recurring campaign schedules and automatic delivery in local time zones allows for a more hands-free approach. The Success Squad, Appboy’s dedicated in-house team of mobile marketing experts, is available to help guide clients through the new features, and to set up an smart, practical system of monitoring and messaging that maximizes the app’s ROI with minimal effort.