Turn Metrics Into Momentum: Introducing Braze Report Builder and Dashboard Builder

Picture this: It's 4:45 pm on a Friday, and your boss walks up to your desk. “Hey, how’s that new onboarding campaign been doing? Can you send me some info before heading out? Thanks!’ And before you even say anything, she’s gone. You think you have some of the data—scattered across a few platforms, buried in spreadsheets, maybe hiding in that one analytics tool you always forget exists. And now you’re stuck number crunching on a Friday night.

This type of scenario is all too familiar for modern marketers—in fact, even among top-performing brands, only 24% are effectively optimizing campaigns based on performance analysis. Customer engagement is evolving at breakneck speed, with marketers racing to master an ever-expanding ecosystem of tools to stay ahead of their competition.

To help out, we’re introducing the next generation of Braze reporting and analytics tools: Our first release in this area is the brand new Dashboard Builder and Report Builder. These powerful new native platform features transform that Friday afternoon tale of woe into a quick and easy win, supporting marketers in real, everyday situations where there’s an opportunity to turn metrics into momentum. Here’s a look at what you can do with these new features from Braze.

The Power of the Feedback Loop: Analyze, Optimize, Repeat

At Braze, we believe in the power of the feedback loop. It's not just about analyzing data—it's about using those insights to drive real change. With Report Builder and Dashboard Builder, you can:

1. Track performance across campaigns and Canvases in real time
2. Adjust your strategy based on actionable insights
3. Monitor the impact of your changes in real time
4. Share success stories with stakeholders seamlessly

Imagine you're running all the holiday campaigns for your brand across email, push, and SMS. With Report Builder, you can bring together every single campaign and Canvas that are tagged with “Holiday 2025,” to review their performance and the conversions they’re driving, both individually and as a whole. Notice push notifications underperforming? Quickly pivot to focus more on email. Then add your report to a Dashboard, visualize the impact of your changes alongside non-holiday campaigns and share the results with your team—all without leaving the Braze platform.

The Modern Marketer's Toolkit: Solving Real Problems

Problem 1: “I can’t see the big picture.”

Your data tells a story, but when it's scattered across dozens of reports and dashboards, finding the narrative can feel impossible. Dashboard Builder changes that by enabling you to create custom visual analytics dashboards that provide the big picture view of your engagement landscape. Whether you want to build from scratch or use Braze-supplied templates, you can now track cross-channel performance in real time, compare against industry benchmarks, and identify trends the moment they emerge.

Problem 2: “I need to compare performance across campaigns, but it’s a nightmare.”

Running multiple campaigns and customer journeys across email, push, and SMS? Report Builder lets you compare unlimited campaigns and Canvases in one view, slicing and dicing insights with the exact metrics you need. Use tag-based reporting to group similar campaigns, track performance trends over customizable date ranges, and understand which strategies drive the best results. No more juggling spreadsheets or waiting for technical teams to pull data—you can access the insights you need, right when you need them, and share results with a quick link, email, or download.

Problem 3: “I need to prove ROI, but I don’t have the data.”

When your executive team wants clear evidence that your engagement strategy drives business results, Report Builder and Dashboard Builder have you covered. Create powerful visualizations that help demonstrate campaign impact, track revenue metrics alongside engagement data, and use variant analysis to compare variants and control groups.Your data flows through the Braze platform—from ingestion through cross-channel action—and is right there when you need it to turn your hard work into clear, compelling stories that showcase your success.

Turning Metrics Into Momentum: The Complete Picture

Report Builder and Dashboard Builder represent more than just new features—they're the key to unlocking the full potential of your customer engagement strategy. By bringing together comprehensive reporting capabilities, intuitive visualization tools, and real-time insights in one unified interface, these tools help you:

• Transform complex data into clear, actionable insights
• Optimize campaigns faster with instant performance feedback
• Prove the impact of your engagement strategy
• Make data-driven decisions with confidence

Because when you can clearly see the story your data tells, you can make smarter decisions that drive real business results.

Ready to transform your analytics experience? Learn more about Report Builder and Dashboard Builder and start turning your metrics into momentum today.