VIDEO|January 29, 2021
Using timely messages driving to rich content, NASCAR was able to achieve a 13.5% web push notification open rate for content campaigns and 9.6% open rate for app download campaigns.
Allison Bryant, Sr. Marketing Manager, CRM/Lifecycle, Ten Percent Happier
Myles Kleeger, President and CCO, Braze; Astha Malik, CMO, Braze
Bansri Manek, Customer Onboarding Manager, Scale, Braze; Eric Quach, Head of CRM, Chime; Annika Rabenstein, Senior Growth Consultant, Phiture