VWO is a powerful experimentation platform that helps brands enhance key business metrics by enabling teams to run conversion optimization programs backed by customer behavior data. With VWO, you can unify customer data, gain behavioral insights, build hypotheses, run A/B tests across multiple platforms (server, web, and mobile), roll out features, personalize experiences, and optimize the entire customer journey.

Together, VWO and Braze create a powerful connection between website testing and customer engagement. When visitors interact with your VWO experiments (like A/B tests or personalization campaigns), this behavioral data is automatically sent to Braze in real-time. For example, if a visitor sees a specific variation of your homepage test, this information becomes available in Braze as custom event data. You can then use this data to create targeted segments in Braze based on which test variations users saw, and trigger personalized email, SMS, or push notification campaigns accordingly. This means if a user engaged positively with a particular website experience, you can follow up with relevant messaging through Braze that aligns with their demonstrated preferences, creating a more cohesive customer journey.