Octolis is a powerful data activation platform (or headless CDP).

Sitting on top of a database you own, Octolis is the easiest way to unify, prepare, score and sync data in your business tools.

Octolis allows Braze customers to integrate unified and cleaned data from several data sources.

Using Octolis, customers could dedupe contacts (or another entity like Company or Product), apply normalization recipes, add computed field / scores, then sync data to Braze as contacts attributes or event.

For example, a retail company could use Octolis to merge Ehop and POS data with a powerful multi-key real time dedupe engine, and send offline purchases or customer service tickets as events in to Braze.