Nift helps companies acquire, engage and retain customers. The two-sided platform helps partners thank their customers with Nift gift cards. Thanking customers increases their lifetime value and generates incremental revenue. Nift gift cards can be used to access products and services supplied by brands relying on Nift’s matchmaking technology to acquire new customers cost effectively, at scale.

Braze and Nift work together by allowing event data to seamlessly flow through to partners to enable enhanced visibility of customer actions. When Nift gifts are triggered through Braze, Nift is able to send relevant event data that corresponds to those actions to eliminate manual data integration. When Braze is used in concert with Nift, Nift partners are able to automatically trigger thank yous containing Nift gifts at key moments in the customer lifecycle and identify which customers used their gift. Brands that integrate with Nift get more detailed information about the customers who selected their gift and are also able to suppress existing customers to ensure that only net-new customers are acquired.