Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

Dynamic Yield works in conjunction with ESP partners and provides customers personalization services that are complementary to what the ESP partner provides. Customers that are using Braze's platform for emails, but need the element of "hyper-personalizing" their emails: inserting real-time recommendations that reflect current data at the time email is opened and for personalized content (banners/images, pricing, loyalty) that is dynamic and specific to each user affinity and strategy the sender wants displayed to end user. API triggers for abandoned cart, price drop, inventory updated, etc.