Drive more effective, data-powered customer interactions with person-level identity resolution to enhance your messaging strategy.

Merkury, Merkle’s advanced identity solution, enables brands to identify and engage anonymous website visitors by linking them to person-level profiles in real-time. This integration with Braze allows for personalized, relevant messaging across multiple channels, turning unknown users into valuable, targeted customers. By leveraging real-time identity data, Merkury boosts customer engagement, optimizes campaign effectiveness, and enhances the overall customer experience.

Want to learn more? Explore the details and connect with Merkle here, or reach out to your Braze team to understand how this solution is already delivering value for our customers.