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Jasper

Jasper is an AI-powered content platform that empowers your brand to create, manage, and scale high-quality, on-brand content across various channels, including blogs, ads, and social media.

This integration is maintained by Jasper.

Overview

The Jasper and Braze integration empowers you to streamline content creation and campaign execution. With Jasper, your marketing teams can generate high-quality, on-brand copy in minutes. Braze will then facilitate the delivery of these messages to the right audience at the optimal time. This integration fosters seamless workflows, reduces manual effort, and drives stronger engagement outcomes.

Benefits of using this integration include:

  • Fast campaign execution: Launch campaigns in minutes, not weeks.
  • Consistent brand voice: Use Jasper templates to make sure that generated copy adheres strictly to brand guidelines.
  • Targeted content generation: Create highly customized messaging with audience segments, style guides, and proprietary knowledge items.
  • Dynamic personalization: Use Liquid placeholders, like {{${first_name}}}, for scalable personalization within Braze.
  • Error reduction: Automated workflows minimize copy-paste errors and reduce manual steps.

Prerequisites

Requirement Description
Jasper Account You need a Jasper account to utilize this partnership.
Braze REST API Key A Braze REST API key with the following permissions.

templates.email.create
templates.email.update
content_blocks.create
content_blocks.update

This key can be generated in the Braze dashboard by navigating to Settings > API Keys.
Braze REST Endpoint Your REST endpoint URL. Your specific endpoint depends on the Braze URL for your instance. Refer to the Braze API Basics: Endpoints documentation for more details.

Integration methods

There are two methods for generating content in Jasper and updating Braze templates:

  1. Use Jasper API directly
  2. Use Jasper Studio to build a Braze-ready custom app

Method: Use Jasper API directly

This method is ideal for programmatically creating and updating email HTML templates in Braze, bypassing manual setup in Jasper and Braze.

Step 1: Set up Jasper

  1. Follow the instructions in Getting Started to generate your Jasper API key.
  2. Use Jasper’s pre-built template that is optimized for generating Braze HTML email templates, which has a template ID of skl_BC53D8AC5B4B47E8BE557EBB706E9B47.
  3. Collect the values for the following fields, which are required to make a request to generate content for a Braze HTML email template.
Field Description
emailObjective Clearly define the goal of the email.
ctaLink The URL for your call-to-action.
unsubscribeLink Required for marketing emails.
brandColor Your brand’s primary color in hexadecimal format (for example, #4dfa8a).

Optional fields

Field Description
toneId Brand voice
audienceId Audience segmentation
styleId Style guide
knowledgeIds Enhanced content context. You can add up to three IDs.
  1. Generate your output by executing the template through the Jasper API. This will produce a JSON payload containing the subject, preheader, and body (HTML content).

Sample request

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curl --location 'https://api.jasper.ai/v1/templates/skl_BC53D8AC5B4B47E8BE557EBB706E9B47/run?toneId=ton_811696974b3c4db4b3ac0041685c3b7c&knowledgeIds=kno_0a62fc17529e4fe69a71f30b6f0e88a7&audienceId=aud_0199117a690a7cc98481f8700916e2a6' \
--header 'Content-Type: application/json' \
--header 'x-api-key: ••••••' \
--data '{
  "inputs": {
    "emailObjective": "Announce a webinar and highlight Jasper + Braze integration benefits. Use {{${firstname}}} in the subject and body. Body length ~400 words. Include CTA buttons for registration and footer with unsubscribe link. Apply brand color to buttons and links.",
    "ctaLink": "https://yourbrand.com/register",
    "unsubscribeLink": "{{${unsubscribe_link}}}",
    "brandColor":"#4dfa8a"
  },
  "options": {
    "outputCount": 1,
    "outputLanguage": "English",
    "inputLanguage": "English",
    "languageFormality": "less"
  }
}'

Sample output

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{
  "subject": "GlowUp Serum is Here! Limited-Time 20% Off!",
  "preheader": "GlowUp Serum is here with a 20% launch discount for 7 days only!",
  "body": "<html> ... </html>"
}

Step 2: Set up Braze

Using the subject, preheader, and body generated by Jasper in Step 1, make a POST request to the Braze REST API to create a new email template. Make sure your Braze REST API key has the templates.email.create and templates.email.update permissions.

Sample Braze API request to create an email template

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curl --location --request POST 'https://rest.iad-03.braze.com/templates/email/create' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <YOUR_BRAZE_API_KEY>' \
--data '{
  "template_name": "email_template_jasperapi_20231104T142300Z",
  "subject": "GlowUp Serum is Here! Limited-Time 20% Off!",
  "preheader": "GlowUp Serum is here with a 20% launch discount for 7 days only!",
  "body": "<html> ... </html>"
}'

Method: Build a Braze-ready custom app with Jasper Studio

Jasper Studio is a no-code platform within Jasper that allows you to build tailored AI apps without requiring IT support. You can design a custom app that generates JSON structures specifically formatted for Braze API, or generate content that can be manually added to your Braze messages.

  1. On your Jasper home screen, select Create an App.
  2. Specify the app you want to create, such as Braze HTML Email Template or Content Block Template.
  3. Edit the input prompt fields that Jasper generates. For an HTML email template, you might include input forms for subject line, preheader, HTML body, tags, inline CSS toggle, and the template name.
  4. Integrate knowledge embeds with guidance on Liquid best practices for consistent personalization and dynamic content.
  5. Refine the instructions provided to the Large Language Model (LLM) for content generation.
  6. Provide an example of the desired output, which can include automated JSON output formatted for Braze payloads.
  7. Generate and export the following:
    • Direct Copy/Paste: Content can be copied and pasted directly into the Braze platform.
    • JSON Output: Generate JSON output. This payload can then be used to directly call the Braze endpoint through curl or middleware, or integrated into your email operations workflow.

Jasper Braze Custom App.

Sample JSON output (custom app)

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{
  "template_name": "email_webinar_2025",
  "subject": "Join Our Webinar, {{${firstname}}}!",
  "preheader": "Unlock the potential of seamless integration.",
  "body": "<html> ... </html>",
  "tags": ["jasperapi"],
  "should_inline_css": true
}

Sample Braze API request (using custom app output)

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curl --location --request POST 'https://rest.iad-03.braze.com/templates/email/create' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <YOUR_BRAZE_API_KEY>' \
--data '{
  "template_name": "email_template_jasperapi_20231104T142300Z",
  "subject": "GlowUp Serum is Here! Limited-Time 20% Off!",
  "preheader": "GlowUp Serum is here with a 20% launch discount for 7 days only!",
  "body": "<html> ... </html>"
}'

Alternatively, if you are a marketer, you can create your custom app to align with brand guidelines to generate content without HTML and copy and paste, and use Braze templates for styling.

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