Kochava

Kochava offers mobile attribution and analytics to help you harness your data for growth. The Kochava Audience Platform enables you to plan, target, activate, measure, and optimize your app campaigns.

The Braze and Kochava integration helps power a more holistic understanding of your campaigns by sending attribution data to Braze to better understand what campaigns are driving installs, in-app activity, and more.

Prerequisites

Integration

Step 1: Map user IDs

Android

The Android SDK generates a GUID as the Braze ID on session start. This is the identifier we recommend passing into the Kochava IdentityLink method as it allows Braze to reconcile the data back to the correct user profile. The Braze ID can be retrieved using the following method:

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Apppboy.getInstance(context).getDeviceId();

iOS

For those using the Swift SDK v5.7.0+, if you wish to continue using IDFV as the mutual identifier, you must ensure that the useUUIDAsDeviceId field is set to false so there is no disruption of the integration. If set to true, you must implement the iOS device ID mapping for Swift in order to pass the Braze device_id to Kochava upon app install in order for Braze to appropriately match iOS attributions.

Braze has two APIs that will produce the same value, one with a completion handler and another using the new Swift concurrency support. Note that you will need to modify the following code snippets to conform with Kochava’s iOS SDK instructions. For additional help, reach out to Kochava support.

Completion handler

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AppDelegate.braze?.deviceId(completion: { deviceId in
  // Use `deviceId`
})

Swift concurrency

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let deviceId = await AppDelegate.braze?.deviceId()

Step 2: Get the Braze data import key

In Braze, navigate to Partner Integrations > Technology Partners and select Kochava.

Here, you will find the REST endpoint and generate your Braze data import key. After the key is generated, you can create a new key or invalidate an existing one. The data import key and the REST endpoint are used in the next step when setting up a postback in Kochava’s dashboard.

Step 3: Set up a postback from Kochava

Add a postback in your Kochava dashboard. You will be prompted for the data import key and REST endpoint that you found in Braze’s dashboard.

Step 4: Confirm the integration

Once Braze receives attribution data from Kochava, the status connection indicator on the Kochava technology partners page in Braze will change from “Not Connected” to “Connected”. A timestamp of the last successful request will also be included.

Note that this will not happen until we receive data about an attributed install. Organic installs, which should be excluded from the Kochava postback, are ignored by our API and are not counted when determining if a successful connection was established.

Facebook and X (formerly Twitter) attribution data

Attribution data for Facebook and X (formerly Twitter) campaigns is not available through our partners. These media sources do not permit their partners to share attribution data with third parties and, therefore, our partners cannot send that data to Braze.

Kochava click tracking URLs in Braze (optional)

Using click tracking links in your Braze campaigns will allow you to easily see which campaigns are driving app installs and re-engagement. As a result, you’ll be able to measure your marketing efforts more effectively and make data-driven decisions on where to invest more resources for the maximum ROI.

To get started with Kochava click tracking links, visit their documentation. You can insert the Kochava click tracking links into your Braze campaigns directly. Kochava will then use their probabilistic attribution methodologies to attribute the user that has clicked on the link. We recommend appending your Kochava tracking links with a device identifier to improve the accuracy of attributions from your Braze campaigns. This will deterministically attribute the user that has clicked on the link.

• android
• ios

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{% if most_recently_used_device.${platform} == 'android' %}
aifa={{most_recently_used_device.${google_ad_id}}}
{% endif %}

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{% if most_recently_used_device.${platform} == 'ios' %}
idfv={{most_recently_used_device.${id}}}
{% endif %}