Adjust

Adjust is a mobile attribution and analytics company that combines attribution for advertising sources with advanced analytics for a comprehensive picture of business intelligence.

The Braze and Adjust integration lets you import non-organic install attribution data to segment more intelligently within your lifecycle campaigns.

Prerequisites

Integration

Step 1: Map device IDs

Android

If you have an Android app, you must pass a unique Braze device ID to Adjust. This ID can be set in the Adjust SDK’s addSessionPartnerParameter() method. The following code snippet must be included before initializing the SDK on Adjust.onCreate.

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Adjust.addSessionPartnerParameter("braze_device_id", Braze.getInstance(getApplicationContext()).getDeviceId()););

iOS

• objective-c
• swift

Step 2: Get the Braze data import key

In Braze, navigate to Integrations > Technology Partners and select Adjust.

Here, you will find the REST endpoint and generate your Braze data import key. After the key is generated, you can create a new key or invalidate an existing one. The data import key and the REST endpoint are used in the next step when setting up a postback in Adjust’s dashboard.

Step 3: Configure Braze in Adjust

1. In Adjust’s dashboard, navigate to App Settings and navigate to Partner Setup, then Add Partners.
2. Select Braze (formerly Appboy) and provide the data import key and Braze REST endpoint.
3. Click Save & Close.

Step 4: Confirm the integration

Once Braze receives attribution data from Adjust, the status connection indicator on the Adjust technology partners page in Braze will change from “Not Connected” to “Connected”. A timestamp of the last successful request will also be included.

Note that this will not happen until we receive data about an attributed install. Organic installs, which should be excluded from the Adjust postback, are ignored by our API and are not counted when determining if a successful connection was established.

Available data fields

Assuming you configure your integration as suggested, Braze will map Adjust’s data to segment filters as described in the following table.

Facebook and X (formerly Twitter) attribution data

Attribution data for Facebook and X (formerly Twitter) campaigns is not available through our partners. These media sources do not permit their partners to share attribution data with third parties and, therefore, our partners cannot send that data to Braze.

Adjust click tracking URLs in Braze (optional)

Using click tracking links in your Braze campaigns will allow you to easily see which campaigns are driving app installs and re-engagement. As a result, you’ll be able to measure your marketing efforts more effectively and make data-driven decisions on where to invest more resources for the maximum ROI.

To get started with Adjust click tracking links, visit their documentation. You can insert the Adjust click tracking links into your Braze campaigns directly. Adjust will then use their probabilistic attribution methodologies to attribute the user that has clicked on the link. We recommend appending your Adjust tracking links with a device identifier to improve the accuracy of attributions from your Braze campaigns. This will deterministically attribute the user that has clicked on the link.

• android
• ios

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{% if most_recently_used_device.${platform} == 'android' %}
aifa={{most_recently_used_device.${google_ad_id}}}
{% endif %}

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{% if most_recently_used_device.${platform} == 'ios' %}
idfv={{most_recently_used_device.${id}}}
{% endif %}