Thought leadership and key insights from customer engagement experts at Braze.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
Laurie Merchant, the Head of Customer Experience at Compare Club, describes Braze as a breath of fresh air for the industry, enabling both technical and non-technical users to access out-of-the-box features that empower them as marketers. Braze has elevated the technical aspects of MarTech while allowing marketers to maintain their core skills without needing extensive technical expertise.
Lisa Malden, the Marketing Automation Manager at Kmart, utilises Braze to build customer journeys, connect across channels, and uncover new customer data.
Sign up for regular updates from Braze.
Bao Vu, Marketing Operations, Automations & Integrations at Mable is gradually rolling out channels, with in-app messages and content cards next on the agenda. Cross-channel communication is an area where Mable currently struggles, and they have chosen Braze to improve their capabilities in this regard.
Grayson Campbell, Head of Digital and Growth at Papercut Software, highlights the significance of customer engagement for their company, which operates on an indirect business model that complicates individual connections. Braze serves as a unified platform to facilitate communication with their resellers and distributors. They utilize Braze to send customer alerts and employ content cards and AI recommendations to engage anonymous users with relevant content.
Elliot Bell, Head of Engagement at Picklebet, an online wagering business in Australia, utilizes Braze for various purposes, including personalizing offers and delivering tailored experiences. Elliot emphasizes the importance of Braze's mobile-first approach, which enables effective communication with customers through multiple channels, including email and SMS, allowing for timely interactions.
Will Lochhead, Head of Global Lifecycle Marketing at Prezzee discusses the importance of retention and engagement for their digital gift card solution. Since onboarding Braze three years ago, Prezzee has evolved from basic automation to advanced testing and personalization strategies to enhance conversion rates.
Discover how Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. Hear from key representatives as they discuss the challenges faced, strategic approaches taken, and impressive results achieved, showcasing how the Braze innovative solutions empower brands to connect with their customers and drive measurable business growth.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
