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OfferFit by Braze

Get started with OfferFit by Braze to make 1:1 AI decisions that maximize your business metrics!

What’s OfferFit by Braze?

OfferFit replaces A/B testing with AI decisioning that personalizes everything, and maximizes any metric: drive dollars, not clicks—with OfferFit, you can optimize any business KPI.

OfferFit’s AI decisioning agents automatically discover the optimal action for every customer. Using your first-party data, OfferFit can maximize any business KPI for a wide range of use cases, including cross-sell, upsell, repurchase, retention, renewal, referral, winback, and more.

The AI Expert Services team will tailor OfferFit to the specific needs of your business. While OfferFit works best with Braze, a variety of other platforms are already supported. To learn more, book a call with OfferFit.

Key features

  • Keep your tech stack, but add a brain: OfferFit plugs in as a decisioning layer between your data systems and your marketing automation platform.
  • Pick winners for people, not segments: Use all your first-party data to make the optimal 1:1 decision for each individual.
  • Personalize everything: AI decisioning agents find the best message, product, incentive, channel, timing, and frequency for each individual customer
  • Maximize any metric: Clicks aren’t dollars. Use OfferFit to pick the offers or incentives that maximize revenue, profit, CLV, or any other business KPI.
  • Open the black box: See how AI decisioning agents personalize for deep insights into the drivers of customer behavior

About use cases

How it works

A use case is a custom configuration for OfferFit’s AI decisioning engine that’s tailor-made to meet a specific business goal.

For example, you could build a repeat purchase use case to increase follow-up conversions after an initial sale. You define the audience and message in Braze, while OfferFit runs daily experiments, automatically testing different combinations of product offers, message timing, and frequency for each customer. Over time, OfferFit learns what works best and orchestrates personalized sends through Braze to maximize repurchase rates.

Building a good use case consists of:

  • Choosing a success metric for OfferFit to optimize for, such as revenue, conversions, or ARPU.
  • Defining which dimensions to test, such as offer, subject line, creative, channel, or send time.
  • Selecting the options for each dimension, such as email versus SMS, or daily versus weekly frequency.

Sample use cases

Here are some examples of use cases that you can build with OfferFit. Your AI decisioning agents will learn from every customer interaction and apply those insights to the next day’s actions.

About API key permissions

During your OfferFit integration, you’ll create a Braze API key with specific permissions that will define your integration’s capabilities. Refer to the following table to learn more about each permission.

Next steps

Now that you know more about OfferFit by Braze, you’re ready for the next steps:

  1. Integrating OfferFit
  2. Building a use case
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