Track users

Use this endpoint to record custom events and purchases and update user profile attributes.

Prerequisites

To use this endpoint, you’ll need an API key with the users.track permission.

Customers using the API for server-to-server calls may need to allowlist rest.iad-01.braze.com if they’re behind a firewall.

Rate limit

Starting on October 28th, 2024, we apply a base speed limit of 3,000 requests per three seconds to this endpoint for all customers. Each /users/track request can contain up to 75 event objects, 75 attribute objects, and 75 purchase objects. Each object (event, attribute, and purchase arrays) can update one user each. In total, this means a maximum of 225 users can be updated in a single call. In addition, a single user profile can be updated by multiple objects.

Different limits apply to customers who have purchased Monthly Active Users - CY 24-25. For details on these limits, see Monthly Active Users - CY 24-25 limits.

See our page on API rate limits for details, and reach out to your customer success manager if you need your limit increased.

Request body

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Content-Type: application/json
Authorization: Bearer YOUR_REST_API_KEY

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{
  "attributes": (optional, array of attributes object),
  "events": (optional, array of event object),
  "purchases": (optional, array of purchase object),
}

Request parameters

Example requests

Update a user profile by email address

You can update a user profile by email address using the /users/track endpoint.

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curl --location --request POST 'https://rest.iad-01.braze.com/users/track' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_REST_API_KEY' \
--data-raw '{
    "attributes": [
        {
            "email": "[email protected]",
            "string_attribute": "fruit",
            "boolean_attribute_1": true,
            "integer_attribute": 26,
            "array_attribute": [
                "banana",
                "apple"
            ]
        }
    ],
    "events": [
        {
            "email": "[email protected]",
            "app_id": "your_app_identifier",
            "name": "rented_movie",
            "time": "2022-12-06T19:20:45+01:00",
            "properties": {
                "release": {
                    "studio": "FilmStudio",
                    "year": "2022"
                },
                "cast": [
                    {
                        "name": "Actor1"
                    },
                    {
                        "name": "Actor2"
                    }
                ]
            }
        },
        {
            "user_alias": {
                "alias_name": "device123",
                "alias_label": "my_device_identifier"
            },
            "app_id": "your_app_identifier",
            "name": "rented_movie",
            "time": "2013-07-16T19:20:50+01:00"
        }
    ],
    "purchases": [
        {
            "email": "[email protected]",
            "app_id": "your_app_identifier",
            "product_id": "product_name",
            "currency": "USD",
            "price": 12.12,
            "quantity": 6,
            "time": "2017-05-12T18:47:12Z",
            "properties": {
                "color": "red",
                "monogram": "ABC",
                "checkout_duration": 180,
                "size": "Large",
                "brand": "Backpack Locker"
            }
        }
    ]
}'

Update a user profile by phone number

You can update a user profile by phone number using the /users/track endpoint. This endpoint only works if you include a valid phone number.

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curl --location --request POST 'https://rest.iad-01.braze.com/users/track' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_REST_API_KEY' \
--data-raw '{
    "attributes": [
        {
            "phone": "+15043277269",
            "string_attribute": "fruit",
            "boolean_attribute_1": true,
            "integer_attribute": 25,
            "array_attribute": [
                "banana",
                "apple"
            ]
        }
    ],
}'

Set subscription groups

This example shows how to create a user and set their subscription group within the user attributes object.

Updating the subscription status with this endpoint will update the user specified by their external_id (such as User1) and update the subscription status of any users with the same email as that user (User1).

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curl --location --request POST 'https://rest.iad-01.braze.com/users/track' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_REST_API_KEY' \
--data-raw '{
  "attributes": [
  {
    "external_id": "user_identifier",
    "email": "[email protected]",
    "email_subscribe": "subscribed",
    "subscription_groups": [{
      "subscription_group_id": "subscription_group_identifier_1",
      "subscription_state": "unsubscribed"
      },
      {
        "subscription_group_id": "subscription_group_identifier_2",
        "subscription_state": "subscribed"
        },
        {
          "subscription_group_id": "subscription_group_identifier_3",
          "subscription_state": "subscribed"
        }
      ]
    }
  ]
}'

Example request to create an alias-only user

You can use the /users/track endpoint to create a new alias-only user by setting the _update_existing_only key with a value of false in the body of the request. If this value is omitted, the alias-only user profile will not be created. Using an alias-only user guarantees that one profile with that alias will exist. This is especially helpful when building a new integration as it prevents the creation of duplicate user profiles.

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curl --location --request POST 'https://rest.iad-01.braze.com/users/track' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_REST_API_KEY' \
--data-raw '{
{
    "attributes": [
        {
            "_update_existing_only": false,
            "user_alias": {
                "alias_name": "example_name",
                "alias_label": "example_label"
            },
            "email": "[email protected]"
        }
    ],
}'

Responses

When using any of the aforementioned API requests, you should receive one of the following three general responses: a successful message, a successful message with non-fatal errors, or a message with fatal errors.

Successful message

Successful messages will be met with the following response:

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{
  "message": "success",
  "attributes_processed": (optional, integer), if attributes are included in the request, this will return an integer of the number of external_ids with attributes that were queued to be processed,
  "events_processed": (optional, integer), if events are included in the request, this will return an integer of the number of events that were queued to be processed,
  "purchases_processed": (optional, integer), if purchases are included in the request, this will return an integer of the number of purchases that were queued to be processed,
}

Successful message with non-fatal errors

If your message is successful but has non-fatal errors, such as one invalid event object out of a long list of events, then you will receive the following response:

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{
  "message": "success",
  "errors": [
    {
      <minor error message>
    }
  ]
}

For success messages, any data not affected by an error in the errors array will still be processed.

Message with fatal errors

If your message has a fatal error, you will receive the following response:

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{
  "message": <fatal error message>,
  "errors": [
    {
      <fatal error message>
    }
  ]
}

Fatal error response codes

For status codes and associated error messages that will be returned if your request encounters a fatal error, reference Fatal errors & responses.

If you receive the error “provided external_id is blacklisted and disallowed”, your request may have included a “dummy user.” For more information, refer to Spam blocking.

Frequently asked questions

What happens when multiple profiles with the same email address are found?

If the external_id exists, the most recently updated profile with an external ID will be prioritized for updates. If the external_id doesn’t exist, the most recently updated profile will be prioritized for updates.

What happens if no profile with the email address currently exists?

A new profile will be created, and an email-only user will be created. An alias will not be created. The email field will be set to [email protected], as noted in the example request for updating a user profile by email address.

How do you use /users/track to import legacy user data?

You may submit data through the Braze API for a user who has not yet used your mobile app to generate a user profile. If the user subsequently uses the application all information following their identification using the SDK will be merged with the existing user profile you created using the API call. Any user behavior recorded anonymously by the SDK before identification will be lost upon merging with the existing API-generated user profile.

The segmentation tool will include these users regardless of whether they have engaged with the app. If you want to exclude users uploaded using the User API who have not yet engaged with the app, add the Session Count > 0 filter.

How does /users/track handle duplicate events?

Each event object in the events array represents a single occurrence of a custom event by a user at a designated time. This means each event ingested into Braze has its own event ID, so “duplicate” events are treated as separate, unique events.

Monthly Active Users CY 24-25

For customers who have purchased Monthly Active Users - CY 24-25, Braze manages different rate limits on its /users/track endpoint:

• Hourly rate limits are set according to the expected data ingestion activity on your account, which may correspond to the number of monthly active users you have purchased, industry, seasonality, or other factors.
• In addition to the hourly limit, Braze enforces a burst limit on the number of requests that can be sent every three seconds.
• Each request may batch up to 50 updates combined across attribute, event, or purchase objects.

Current limits based on expected ingestion can be found in the dashboard under Settings > APIs and Identifiers > API limits. We may modify rate limits to protect system stability or allow for increased data throughput on your account. Please contact Braze Support or your customer success manager for questions or concerns regarding hourly or per-second request limit and the needs of your business.