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In-App Messages

In-app messages help you get content to your user without interrupting their day with a push notification, as these messages don’t deliver outside of the user’s app and won’t intrude on their home screen.

Customized and tailored in-app messages enhance the user experience and help your audience get the most value out of your app. With a variety of layouts and customization tools to choose from, in-app messages engage your users more than ever before. They come with context, have lower urgency, and are delivered when the user is active within your app. For examples of in-app messages, check out our customer stories.

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Braze Learning course Potential use cases

With the rich level of content offered by in-app messages, you can leverage this channel for a variety of use cases:

Other use cases to consider include the following:

  • New app features
  • App management
  • Reviews
  • App upgrades or updates
  • Giveaways and sweepstakes

Standard message types

The following tabs show what it looks like for your users to open one of our standard in-app message types—slide-up, modal, and fullscreen in-app messages.

Slide-up messages typically appear at the top and bottom of the app screen (you can set this when you create your message). These are great for alerting your users about new terms of service, cookies, and other snippets of information.

Slideup in-app message appearing from the bottom of the app screen. The slide-up includes an icon image and a brief message.


Fullscreen messages are exactly what you’d expect—they take up the whole screen of the device! This message type is great when you really need your user’s attention, like for mandatory app updates.

Fullscreen in-app message taking over an app screen. The fullscreen message includes a large image, header, message body, and two buttons.


In addition to these out-of-the box message templates, you can also further customize your messaging using custom HTML in-app messages, web modals with CSS, or web email capture forms. For more information, refer to Customization.

More resources

Before you get started with creating your own in-app message campaigns—or using in-app messages in a multi-channel campaign—we highly recommend that you check out our In-app message prep guide. This guide covers targeting, content, and conversion questions you should consider when building in-app messages.

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