Data dictionary
Each app simulation in Braze Pilot is instrumented to collect a variety of events and attributes based on user activity in the app.
The approach to data
The app logs custom attributes and events typical of the industry represented by the fictional brand. You can use these attributes to power demos for a variety of common use cases. Generally, all events and attributes are prefixed with a short code that corresponds to the app simulation responsible for the data. For example:
- All data logged by the Steppington app simulation are prefixed with
st_
- All data logged by the PantsLabyrinth app simulation are prefixed with
pl_
- All data logged by the MovieCanon app simulation are prefixed with
mc_
List of logged events and attributes
The following table lists the events and attributes logged by Braze Pilot.
Update the following table styling to make the first column 30%, the second column 15%, the third column 15%, the fourth column 20%, and the last column 20%. Here is the updated HTML table with the specified column widths:
Name | App | Type | Properties | When it's logged |
---|---|---|---|---|
mc_entered_app |
MovieCanon | Event | When the user enters the MovieCanon app | |
mc_watched_movie |
MovieCanon | Event | title: string |
When the user finishes watching a video |
mc_viewed_movie_page |
MovieCanon | Event | title: string |
When the user views a movie page |
pl_viewed_item |
PantsLabyrinth | Event | item_name: string |
When the user views a product page |
pl_entered_app |
PantsLabyrinth | Event | When the user enters the PantsLabyrinth app | |
pl_added_item_to_wishlist |
PantsLabyrinth | Event | item_name: string |
When the user adds an item to their wish list |
pl_added_item_to_cart |
PantsLabyrinth | Event | item_name: string |
When the user adds an item to their cart |
<purchase_event> |
PantsLabyrinth | Event | name: string price: number |
When the user completes a purchase |
st_entered_app |
Steppington | Event | When the user enters the Steppington app | |
st_completed_class |
Steppington | Event | class_type: string calories_burned: number workout_length: number |
When the user completes a workout |
st_viewed_premium_benefit |
Steppington | Event | benefit_type: string |
When the user visits the Steppington+ tab (if it's enabled with feature flag) |
st_viewed_class |
Steppington | Event | class_type: string |
When the user visits a workout page |
st_completed_class |
Steppington | Event | class_type: string calories_burned: number workout_length: number |
When the user completes a workout |
st_most_recent_completed_class |
Steppington | Attribute | string |
When the user completes a workout |
st_favorited_class |
Steppington | Event | class_type: string |
When the user favorites a class |
st_unfavorited_class |
Steppington | Event | class_type: string |
When the user unfavorites a class |
st_started_free_trial |
Steppington | Event | When the user selects the Start Free Trial button | |
st_set_goal |
Steppington | Event | goal_name: string goal: number units: string |
When the user selects the Start Free Trial button. |