The Intelligence Suite

The Braze Intelligence Suite automates decision-making with data-based insights. From delivery time to channel selection, you can use these features to create dynamic, cross-channel experiences that optimize at scale. The Intelligence Suite includes Intelligent Timing and Intelligent Channel.

Use cases

The Intelligence Suite provides powerful features to analyze user history and campaign and Canvas performance, then make automatic adjustments to increase engagement, viewership, and conversions. For a few examples of how these features can benefit different industries, see the following use cases.

eCommerce

• Flash sales: Use the Intelligent Channel filter to study user history to identify the users who are more responsive to push notifications versus emails, then send push notifications and emails to the respective users. Optionally, select a specific channel for users who don’t have enough data to determine their preferred channel.

Travel

• Travel deals: Use the Intelligent Channel filter to send personalized travel deals through a user’s most active channel, such as email or SMS, maximizing the likelihood of them engaging with your messaging.

Entertainment

• New content promotion: Use Intelligent Timing to send notifications about new movies, shows, music, and other types of content when users are most likely to open your messaging.