Define your audience
Use case audiences are typically defined in a Customer Engagement Platform (such as Braze or Salesforce Marketing Cloud), then sent to the Decisioning Studio agent. The agent then divides customers into treatment groups in order to conduct randomized controlled trials.
Treatment groups
| Group | Description |
|---|---|
| Decisioning Studio | Customers who receive AI-optimized recommendations |
| Random Control | Customers who receive randomly selected options (baseline comparison) |
| Business-as-Usual (optional) | Customers who receive the current marketing journey (for comparing against existing performance) |
| Holdout (optional) | Customers who receive no communications (to measure overall campaign impact) |
Configure your audience
- Create a segment for the audience you want to target.
- Provide the Segment ID to your AI Decisioning Services team.
For Braze, we can ingest multiple segments and combine them to create the audience. Decisioning Studio can ingest a segment for a Business-as-Usual comparator campaign. All of these patterns are acceptable.
- Configure an SFMC Data Extension for your audience and provide the data extension ID
- Set up SFMC Installed Package for API integration with the appropriate permissions required by Decisioning Studio
- Confirm this data extension is refreshed daily, as Decisioning Studio pulls from the latest incremental data available
Provide the extension ID and API key to our AI Decisioning Services team, who will assist with next steps in ingesting customer data.
Google Cloud Storage
If the audience is not currently stored in Braze or Salesforce Marketing Cloud, then the next best step is to configure an automated export directly to a Braze-controlled Google Cloud Services bucket.
To determine whether this is feasible, refer to the documentation for your platform. For example, mParticle offers a native integration with Google Cloud Storage. If this is the case, we can provide a GCS bucket to export audience data to.
Additional resources
Next steps
After defining your audience, proceed to set up orchestration:
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