Brand guidelines

Tailor the style of your AI-generated copy to match your brand’s voice, tone, and personality with customized brand guidelines.

You can create and manage your brand guidelines by going to Settings > Brand Guidelines. You can also create them in the AI copywriting assistant.

Creating brand guidelines

Step 1: Create a brand guideline

On the Brand Guidelines page, select Create new. If you want this brand guideline to be the default for the workspace, check Use as default brand guideline. You can have one default per workspace.

Step 2: Describe your brand personality

For Brand personality, think about what makes your brand unique. Include traits, values, voice, and any archetypes that define your brand. Here are some characteristics to consider:

Characteristic	Definition	Example
Reputation	How you want your brand to be perceived in the market.	We are known for being the most reliable and customer-focused brand in our industry.
Personality traits	Human-like characteristics that describe your brand’s character.	Our brand is friendly, approachable, and always upbeat.
Values	Core values that guide your brand’s actions and decisions.	We value sustainability, transparency, and community.
Differentiation	Unique qualities that set your brand apart from competitors.	We stand out by offering personalized customer service that goes above and beyond.
Brand voice	The tone and style of communication your brand uses.	Our voice is casual yet informative, ensuring clarity without being too formal.
Brand archetype	The archetype that represents your brand’s persona (The Hero, The Creator, and so on).	We embody the ‘Explorer’ archetype, always seeking new challenges and adventures.

Step 3: Define language that should be avoided (optional)

For Exclusions, list any language or style that doesn’t align with your brand. For example, you might want to avoid “sarcasm,” “negative attitudes,” or “condescending” tones.

Step 4: Test your guidelines

Test your guidelines to see how they perform. Expand Test your guidelines to generate example copy and adjust as needed.

Step 5: Save your guidelines

When you’re happy with your guidelines, select Save brand guideline. Your new guidelines will be saved in your workspace for future use.

Managing brand guidelines

You can edit brand guidelines by selecting them on the Brand Guidelines page. Archive a brand guideline to make it inactive and remove it from the AI copywriting assistant. To make it active and selectable again, you can filter for archived brand guidelines and then unarchive it.

Using brand guidelines

When composing a message, open the AI copywriting assistant and select your brand guideline in the Apply brand guideline dropdown. If you designate a specific brand guideline as the default, it will automatically be selected in the dropdown, but you can choose a different guideline.

How is my data used and sent to OpenAI?

To generate copy using a brand guideline, Braze will send your query including the content of your guideline to OpenAI. All queries sent to OpenAI from Braze are anonymized, meaning that OpenAI will not be able to identify from whom the query was sent unless you include uniquely identifiable information in the input you provide or in your past campaign data when enabling the option labeled “Reference past campaign data”. Per OpenAI’s policy, data sent to OpenAI’s API using Braze is not used to train or improve their models and will be deleted after 30 days. Between you and Braze, any content generated using GPT is your intellectual property. Braze will not assert any claims of copyright ownership on such content and makes no warranty of any kind with respect to any AI-generated content.