Microsoft Entra SSO

Microsoft Entra SSO is Microsoft’s cloud-based identity and access management service, which helps your employees sign in and access resources. You can use Entra SSO to control access to your apps and your app resources, based on your business requirements.

Requirements

Upon setup, you will be asked to provide a sign-on URL and an Assertion Consumer Service (ACS) URL.

Requirement	Details
Sign-On URL	https://<SUBDOMAIN>.braze.com/sign_in For the subdomain, use the coordinating subdomain listed in your Braze instance URL. For example, if your instance is US-01, your URL is https://dashboard-01.braze.com. This means that your subdomain will be dashboard-01.
Assertion Consumer Service (ACS) URL	https://<SUBDOMAIN>.braze.com/auth/saml/callback For some identity providers, this can also be referred to as the Reply URL, Audience URL, or Audience URI.
Entity ID	braze_dashboard
RelayState API key	To enable identity provider login, go to Settings > API Keys and create an API key with sso.saml.login permissions.

Service Provider (SP) initiated login within Microsoft Entra SSO

Step 1: Add Braze from the gallery

1. In your Microsoft Entra admin center, go to Identity > Applications > Enterprise Applications, and then select New application.
2. Search for Braze in the search box, select it from the result panel, and then select Add.

Step 2: Configure Microsoft Entra SSO

1. In your Microsoft Entra admin center, go to your Braze application integration page and select Single sign-on.
2. On the Select a single sign-on method page, select SAML as your method.
3. On the Set up Single Sign-On with SAML page, select the edit icon for Basic SAML Configuration.
4. Configure the application in IdP-initiated mode by entering a Reply URL that combines your Braze instance with the following pattern: https://<SUBDOMAIN>.braze.com/auth/saml/callback.
5. Optionally configure RelayState by entering your Relay State generated API key into the Relay State (Optional) field.
6. If you want to configure the application in SP-initiated mode, select Set additional URLs and enter a sign on URL that combines your Braze instance with the following pattern: https://<SUBDOMAIN>.braze.com/sign_in.
7. Format SAML assertions in the specific format expected by Braze. Refer to the following tabs on user attributes and user claims to understand how these attributes and values must be formatted.

• user attributes
• user claims

8. Go to the Set up Single Sign-On with SAML page, then scroll to the SAML Signing Certificate section and download the appropriate Certificate (Base64) based on your requirements.
9. Go to the Set up Braze section and copy the appropriate URLs for use in the Braze configuration.

Step 3: Configure Microsoft Entra SSO within Braze

After you’ve set up Braze within Microsoft Entra admin center, Microsoft Entra will provide a target URL (login URL) and x.509 certificate which you will input into your Braze account.

After your account manager has enabled SAML SSO for your account, do the following:

1. Go to Settings > Admin Settings > Security Settings and toggle the SAML SSO section to ON.

2. On the same page, add the following:

Requirement	Details
SAML Name	This will appear as the button text on the login screen. This is typically your identity provider’s name, like “Microsoft Entra.”
Target URL	This is the login URL provided by Microsoft Entra.
Certificate	The x.509 PEM encoded certificate is provided by your identity provider.