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Customer behavior and user events

Use the search bar or the checkboxes below to find the events you need to use Currents effectively.

These schema include other App or Website activity such as Sessions, Custom Events, and Purchases tracked through the platform.

추가 이벤트 자격에 대한 액세스가 필요한 경우 Braze 담당자에게 문의하거나 지원 티켓을 개설하세요. 이 페이지에서 필요한 정보를 찾을 수 없다면 메시지 참여 이벤트 라이브러리 또는 커런츠 샘플 데이터 예시를 확인하세요.

고객 행동 및 사용자 이벤트 구조와 플랫폼 가치에 대한 설명

이벤트 구조

이 고객 행동 및 사용자 이벤트 분석은 일반적으로 고객 행동 또는 사용자 이벤트에 어떤 유형의 정보가 포함되는지 보여줍니다. 구성 요소에 대한 확실한 이해를 바탕으로 개발자와 비즈니스 인텔리전스 전략 팀은 수신되는 Currents 이벤트 데이터를 사용하여 데이터 기반 보고서와 차트를 만들고 다른 유용한 데이터 메트릭을 활용할 수 있습니다.

사용자별 속성, 행동별 속성, 기기별 속성별로 그룹화된 구매 이벤트를 보여주는 사용자 이벤트 분석

고객 행동 및 사용자 이벤트는 사용자별 속성, 행동별 속성, 기기별 속성으로 구성됩니다.

플랫폼 가치

특정 이벤트는 사용자 기기의 플랫폼을 지정하는 platform 값을 반환합니다.
다음 표에서는 반환 가능한 값을 자세히 설명합니다:

사용자 지정 이벤트

이 이벤트는 특정 사용자 지정 이벤트가 트리거될 때 발생합니다. 이를 사용하여 사용자가 애플리케이션에서 커스텀 이벤트를 수행하는 시기를 추적할 수 있습니다.

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "name" : "(required, string) Name of the custom event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

부동산 세부 정보

  • ad_id, ad_id_type 및 ad_tracking_enabled의 경우 네이티브 SDK를 통해 iOS IDFA 및 Android Google 광고 ID를 명시적으로 수집해야 합니다. 여기에서 자세히 알아보세요: iOS, Android.
  • 고객 성공 매니저 또는 계정 매니저에게 문의하여 ad_id로 보내기 위한 기능 플리퍼를 사용하도록 설정하고, Kafka를 사용하여 커런츠 데이터를 수집하는 경우에는 고객 성공 매니저 또는 계정 매니저에게 문의하세요.

구매 이벤트

이 이벤트는 사용자가 구매할 때 발생합니다. 이 데이터를 사용하여 사용자가 애플리케이션에서 상품을 구매한 시점을 추적합니다.

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// Purchase: users.behaviors.Purchase

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "currency" : "(required, string) Currency of the purchase",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Purchase: users.behaviors.Purchase

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "currency" : "(required, string) Currency of the purchase",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "price" : "(required, float) Price of the purchase",
  "product_id" : "(required, string) ID of the product purchased",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Purchase: users.behaviors.Purchase

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "currency" : "(required, string) Currency of the purchase",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "price" : "(required, float) Price of the purchase",
  "productId" : "(required, string) ID of the product purchased",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

부동산 세부 정보

  • ad_id, ad_id_type 및 ad_tracking_enabled 의 경우 네이티브 SDK를 통해 iOS IDFA 및 Android Google 광고 ID를 명시적으로 수집해야 합니다. 여기에서 자세히 알아보세요: iOS, Android.
  • 고객 성공 관리자 또는 계정 관리자에게 문의하여 ad_id 으로 보내기 위한 기능 플리퍼를 사용하도록 설정하고, Kafka를 사용하여 Currents 데이터를 수집하는 경우에는 고객 성공 관리자 또는 계정 관리자에게 문의하세요.

최초 세션 이벤트

이 이벤트는 사용자가 애플리케이션에서 첫 세션을 시작할 때 발생합니다. 이 데이터를 사용하여 사용자가 세션을 시작하는 시점을 추적합니다.

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// First Session: users.behaviors.app.FirstSession

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// First Session: users.behaviors.app.FirstSession

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "country" : "(optional, string) Country of the user",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "gender" : "(optional, string) Gender of the user, one of ['M', 'F', 'O', 'N', 'P']",
  "id" : "(required, string) Globally unique ID for this event",
  "language" : "(optional, string) Language of the user",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// First Session: users.behaviors.app.FirstSession

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

세션 시작 이벤트

이 이벤트는 사용자가 세션을 시작할 때 발생합니다. 이 데이터를 사용하여 사용자가 세션을 시작하는 시점을 추적합니다.

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// Session Start: users.behaviors.app.SessionStart

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session Start: users.behaviors.app.SessionStart

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Session Start: users.behaviors.app.SessionStart

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

세션 종료 이벤트

이는 사용자가 애플리케이션을 종료하여 현재 세션이 종료될 때 발생합니다. 이 데이터를 사용하여 세션이 종료되는 시점을 추적하고 적절한 세션 시작 이벤트와 함께 세션의 지속 시간을 계산합니다.

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// Session End: users.behaviors.app.SessionEnd

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session End: users.behaviors.app.SessionEnd

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "duration" : "(optional, float) Duration of the session in seconds",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Session End: users.behaviors.app.SessionEnd

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

위치 이벤트

이 이벤트는 사용자가 지정된 위치를 방문할 때 트리거됩니다. 이를 사용하여 앱에서 위치 이벤트를 트리거하는 사용자를 추적할 수 있습니다.

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// Location: users.behaviors.Location

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) Altitude of recorded location",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "latitude" : "(required, float) Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) Longitude of recorded location",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Location: users.behaviors.Location

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
  "altitude" : "(optional, float) Altitude of recorded location",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "latitude" : "(required, float) Latitude of recorded location",
  "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
  "longitude" : "(required, float) Longitude of recorded location",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Location: users.behaviors.Location

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) Altitude of recorded location",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "latitude" : "(required, float) Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) Longitude of recorded location",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

부동산 세부 정보

  • ad_id, ad_id_type 및 ad_tracking_enabled 의 경우 네이티브 SDK를 통해 iOS IDFA 및 Android Google 광고 ID를 명시적으로 수집해야 합니다. 여기에서 자세히 알아보세요: iOS, Android.
  • 고객 성공 관리자 또는 계정 관리자에게 문의하여 ad_id 으로 보내기 위한 기능 플리퍼를 사용하도록 설정하고, Kafka를 사용하여 Currents 데이터를 수집하는 경우에는 고객 성공 관리자 또는 계정 관리자에게 문의하세요.

기여도 이벤트

이 이벤트는 앱 설치가 소스에 어트리뷰션될 때 발생합니다. 이를 사용하여 앱 설치의 출처를 추적할 수 있습니다.

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// Install Attribution: users.behaviors.InstallAttribution

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "source" : "(optional, string) The source of the attribution",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Install Attribution: users.behaviors.InstallAttribution

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "source" : "(required, string) The source of the attribution",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Install Attribution: users.behaviors.InstallAttribution

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "source" : "(optional, string) The source of the attribution"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

무작위 버킷 번호 이벤트

이 사용자 이벤트는 워크스페이스 내에서 새 사용자가 생성될 때마다 발생합니다. 이 이벤트 기간 동안 각 신규 사용자에게는 무작위 버킷 번호가 할당되며, 이를 사용하여 균일하게 분포된 무작위 사용자 세그먼트를 생성할 수 있습니다. 이를 사용하여 다양한 무작위 버킷 번호 값을 그룹화하고 캠페인 및 캠페인 배리언트의 성과를 비교할 수 있습니다.

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// Random Bucket Number Update: users.RandomBucketNumberUpdate

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "prev_random_bucket_number" : "(optional, int) Previous random bucket number",
  "random_bucket_number" : "(required, int) New random bucket number",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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