Operators

Liquid supports many operators that can be used in your conditional statements. This page covers the operators that Liquid supports and provides use cases of how you can use them in your messages.

This table lists the operators that are supported. Note that parentheses are invalid characters in Liquid and prevents your tags from working.

Use cases

Here are some use cases of how these operators could be helpful for your marketing campaigns:

Choose message with an integer custom attribute

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{% if {{custom_attribute.${total_spend}}} >0 %}
Thanks for purchasing! Here's another 10% off!
{% else %}
Buy now! Would 5% off convince you?
{% endif %}

In this use case, if a customer’s “Total Spend” custom attribute is greater than 0, they will get the message:

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Thanks for purchasing! Here's another 10% off!

If a customer’s “Total Spend” custom attribute does not exist or is equal to 0, they will get the following message:

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Buy now! Would 5% off convince you?

Choose message with a string custom attribute

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{% if {{custom_attribute.${Game}}} == 'Game1' %}
You played our Game! We're so happy!
{% elsif{{custom_attribute.${Game}}} == 'Game2' %}
You played our other Game! Woop!{% else %}
Hey! Get in here and play this Game!
{% endif %}

In this use case, if you have played a certain game, you’ll receive the following message:

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You played our Game! We're so happy!

If you played another specified game:

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You played our other Game! Woop!

If you haven’t played any games, or that custom attribute doesn’t exist on your profile, you’d get the following message:

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Hey! Get in here and play this Game!

Abort message based on location

You can abort a message based on just about anything. The following example shows how you can abort a message if a user is not based in a specified area, as they might not qualify for the promotion, show, or delivery.

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{% if {{${time_zone.$}}} =='America/Los_Angeles' %}
Stream now!
{% else %}
{% abort_message () %}
{% endif %}

You can also abort messages based on Connected Content.