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Push message and image formats

This reference article describes message and image formats for push notifications.

For best results, refer to the following image size and message length guidelines when crafting your push messages. There may be some variance depending on the presence of an image, the notification state (iOS) and display setting of the user’s device, as well as the size of the device. When in doubt, keep your copy short and sweet.

iOS and Android push

Message Type Recommended Message Length (Text only) Recommended Message Length (Rich)
(iOS) Lock Screen 160 characters 130 characters
(iOS) Notification Center 160 characters 130 characters
(iOS) Banner Alert 80 characters 65 characters
(Android) Lock Screen 49 characters N/A
(Android) Notification Drawer 597 characters N/A

Wondering how many characters you can use in an iOS push notification without it being truncated? Check out our iOS character count guidelines.

iOS push notification with text that reads: "Hi! This is an iOS Push with an image" with an emoji. There is a small image beside the text. iOS push notification on a hard push with the same text as the previous message with an expanded image preceding the text.

Android push notification with a large image under the message text.

iOS push notification with text that reads: "Hi! This is an iOS Push".

Android push notification displayed on the home screen.

Web push

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