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LINE message types

This article covers the LINE message types you can compose, including aspects and limitations.

When you compose a LINE message, you can drag-and-drop message types into the composer and then customize them.

Message types panel with message types to drag into the composer editor, including text, image, rich message, and card-based message.

Text

A LINE text message can contain up to 5,000 characters and include emojis and Liquid personalization.

Use cases include:

  • Announce a limited-time promotion for clearance stock
  • Send personalized birthday greetings with unique promotion cards
  • Share quick updates about upcoming events

A text message reminding the user not to forget about a Black Friday party and the potential to save up to 80% before midnight.

Image

A LINE image message can be added through the media library, a URL, or Liquid. These images are standalone and don’t contain clickable links.

Use cases include:

  • Showcase a vacation destination to inspire users to look into purchasing plane tickets
  • Highlight end-of-season promotions to encourage users to stock up on next year’s winter clothes with great deals
  • Start a visual countdown to a storewide annual sale

An image message promoting a toaster sale.

URL image

Use URL images for use cases that incorporate:

  • Liquid dynamic images by including the Liquid in your image source attribute. For example, you can insert https://example.com/images/?imageBanner={{first_name}} as the image URL to include a user’s first name in the image
  • Connected Content by pulling images directly from your web server or publicly accessible APIs
  • Braze catalogs by accessing images from imported CSV files and API endpoints

Rich messages (image map)

A LINE rich message is an image that contains one or more links that are opened by selecting specific areas on the image. Select a rich message templates to choose how the links are mapped onto the image.

Use cases include:

  • Display a grid of newly arrived handbags with links to each bag’s respective product page
  • Present an interactive menu that starts an combo order by selecting an item
  • Lay out multiple promotions for users to choose by selecting a grid square

A four-square rich message with photos of different sandwiches in the composer editor.

Image map

Text

A text rich message can contain up to 400 characters.

A LINE card-based message allows users to scroll through multiple messages, like a carousel, and take action on the messages most relevent to them by selecting a card or a card’s buttons.

Use cases include:

  • Display promotions for specific menu items
  • Highlight this season’s best-selling jackets
  • Present a sampling of cooking tools and gadgets that are included in a kit

A card-based message with at least two cards that promote bread and sandwiches in the composer editor.

Message

Image

Text

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