Time-based functionalities for campaigns

When using campaigns, you can use the time-based scheduling options to reach your audience. These time-based functionalities include campaigns that are set to scheduled delivery and action-based delivery.

Scheduled delivery

This section covers time-based scheduling and delivery options for scheduled delivery campaigns.

Send at a designated time

Definition	Time Zone
Send message at a designated time, on a specific calendar date.	Company’s time zone.

Intelligent Timing

Definition	Time Zone
User’s optimal time. Each user will receive the campaign at the time they are most likely to engage. To learn more, check out Intelligent Timing.	If you select a specific time as your fallback, this will be sent in the user’s local time.

Send campaign to users in their local time zone

Definition	Time Zone
Allows you to deliver messages to a segment based on a user’s individual time zone.	User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

Allow users to become re-eligible to receive campaign

Definition	Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again. Learn more.	N/A

Action-based delivery

This section covers the schedule delay and delivery options for action-based delivery campaigns.

Schedule delay

Send campaign immediately

Definition	Time Zone
Send message immediately after the user performs the trigger action.	N/A

Send campaign after X days

Definition	Time Zone
Send message after a delay. You can specify a delay in seconds, minutes, hours, days, or weeks. For in-app message campaigns, you can set a delay up to two hours only.	N/A

Send campaign on the next [day of the week] at X time

Definition	Time Zone
Send message on the next specified day of the week, at a selected time of day.	Select between user’s local time or company time

For example, suppose you select “Send on the next Saturday at 3:15 pm”. If a user performs the trigger event on a Saturday, they would receive that message on the next Saturday in seven days. If they enter on a Friday, the next Saturday would be in one day.

Send in X calendar days at Y time

Definition	Time Zone
Send message in a specific number of days at a specified time.	Select between user’s local time or company time

Braze calculates the delay as day of the week + calendar days, then adds the time. For example, suppose the user performs the trigger event on Monday at 9 pm, and the schedule delay is set to “Send campaign in 1 day at 9 am”. That message will be delivered on Tuesday at 9 am because Braze calculates the delay as Monday + 1 calendar day and then adds on 9 am.

Quiet Hours

Definition	Time Zone
Prevent messages from being sent during specified hours. If a message triggers during Quiet Hours, you can choose between canceling the message, or sending at the next available time (such as sending at the end of your Quiet Hours).	User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

Allow users to be re-eligible to receive campaign

Definition	Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again.	N/A

Global frequency capping

Definition	Time Zone
Limit how many times each user should receive the campaign within a certain time frame, which can be measured in minutes, days, weeks (7 days), and months. For more information, refer to frequency capping.	User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

By default, frequency capping is toggled off for new Canvases. Frequency capping is applied at the step level, not at the Canvas entry level.

Frequency capping is based on calendar days, not a 24-hour period. This means that you could set up a frequency capping rule of sending no more than one campaign a day, but if a user receives a message at 11 pm in their local time, they can still receive another message an hour later (on midnight the next calendar day).

Conversion deadline

Definition	Time Zone
The maximum amount of time that may pass between a user receiving a campaign and performing the assigned action for it to be considered a conversion. For more information, refer to conversion events.	N/A