Segment analytics tracking

When analytics tracking is turned on for a segment, you can view sessions, custom events, and revenue over time for that segment.

If you don’t turn analytics tracking on for a segment, you can still access real-time statistics for that segment and target its users with campaigns. The only difference is whether you can access the specific analysis tools mentioned on this page.

Turning on segment analytics

In a segment’s page Segment Details section, turn on Analytics Tracking.

An app can have tracking turned on for up to 25 segments. Braze recommends tracking segments that are important for you to analyze when understanding your campaigns’ effects on sessions, revenue, and purchases.

Viewing revenue and purchases over time

Go to Analytics > Revenue Report to view data on revenue and purchases over time for this segment.

To visually compare segment data for any custom time range, add or remove segments from the graph. Select By Segment in the Breakdown dropdown, and then select your segments in Breakdown values.

Select any segment name above the graph to turn on or off visibility for that segment’s metrics.

Sessions over time

Similarly, you can find data on sessions over time for this particular segment on the Home page.

View custom events over time

View data on Custom events over time for segments by going to Analytics > Custom Events Report.

Using Query Builder templates

When analytics tracking is turned on, you can use Query Builder report templates to break down performance metrics for campaigns, Canvas, variants, and steps by segments. To learn more, check out Segment data.