Email open pixel and click tracking

Open pixel tracking and click tracking can be turned on or off for each user profile. This flexibility helps you follow regional privacy laws, where an individual user profile might indicate they no longer want to be tracked.

Turning on open pixel or click tracking

When either importing or updating a user profile via API or CSV, two fields are available for you to modify:

• email_open_tracking_disabled: Accepts true or false. Set to false to add the open tracking pixel to all future emails sent to this user.
• email_click_tracking_disabled: Accepts true or false. Set to false to add click tracking to all links within a future email, sent to this user.

For reference, this information is reflected on the user profile in the email Contact Settings, located in the Engagement tab.