Segment data

This reference article explains the segments section of your Braze dashboard, and includes a summary of the statistics provided.

Accessing data about your segments and membership

The Segments page of your Braze dashboard contains a summary of all of your segments and allows you to examine detailed data for each one. On this page, search for and click the name of a segment to edit and view its data. To learn how to create a segment, check out Creating a Segment.

After clicking on the name of a segment, you’ll be able to view segment statistics and filters. You can edit your segment by adding or deleting filters. Be sure to save any changes!

When you turn analytics tracking on for a segment, Braze will let you view sessions, custom events, and revenue over time by this segment.

Segment statistics

You will see the following segment statistics, which update in real-time as you add or delete filters:

Statistic	Definition
Total Users	How many users your app has in total.
Selected Users	How many users are in your segment and what percentage of your total user base they are.
LTV (Paying Users)	The lifetime value per user (LTV) in this segment and the lifetime value per paying user in this segment. The LTV is calculated by dividing your lifetime revenue by lifetime users.
Emailable (Opted-In)	Emailable is the total number of users who have an email address on record and have explicitly opted in or subscribed. Due to spam regulations it's often a good idea to ask your users to explicitly opt-in by implementing a double opt-in policy where users must click a link in an initial confirmation email. To encourage more users to opt-in, you can target a message at those who have neither opted in nor out.
Push Enabled (Opted-In)	Push enabled refers to the number of users with at least one push token. Some users may have multiple push tokens (for example, if they own an iPhone and iPad), so the number of push notifications you send to this segment may be greater than the number of "push enabled" users. Opted In refers to the number of users who have explicitly opted in to push notifications. Users must always explicitly opt-in for you to send them pushes.

Segment Insights

You can see how one segment is performing compared to another across a set of pre-selected KPIs by visiting the Segment Insights page of your dashboard.

Messaging use

The Messaging Use section shows which segments, currently enabled campaigns, and currently enabled canvases are targeting your segment.

Historical membership

The Historical Membership section shows how the size of your segment changed over time. Use the dropdown to filter segment membership by date range.

The historical segment membership count is an estimate, similar to how the segment size is an estimate before you click Calculate Exact Statistics. Braze estimates the membership count by querying users in a random bucket range. This means that on one day, the membership count could be based on users with a random bucket number of 111–120, and on another day, users with a random bucket number of 8,452–8,455. Therefore, the graph might show slight fluctuations on each date due to different amounts of users landing within the random bucket ranges.

User preview

To view detailed, user-specific information about your segments, click User Data and select User Preview.

On this page, you can view a number of user-specific attributes, such as gender, age, number of sessions, and whether they have opted into push and email.

Performance data by segment

Use Query Builder report templates to break down performance metrics for campaigns, Canvas, variants, and steps by segments.

Creating a segment breakdown report using Query Builder

To create a report from a Query Builder template, go to Query Builder and do the following:

1. Select Create SQL Query > Query Template.
2. Filter templates for those that have metrics that include “segment breakdowns”.
3. Select the template you want to use.
4. Fill the variables in your SQL template in the Variables tab.
5. (optional) Directly edit the SQL in the template.
6. Click Run Query. Your results will display in a table.

Variables

Before generating your report, go to the Variables tab to provide information for the Report Builder template, including required variables that will vary based on report.

The variables include:

• Campaign or Canvas: You can include one or multiple campaigns or Canvases (there is no maximum for how many campaigns or Canvases you can specify). If you do not specify any campaigns or Canvases, the report will include all campaigns or Canvases from your chosen time frame.
• Variant: If using a template that offers variant-level break downs, after selecting a campaign or Canvas, you can select variants from within that campaign or Canvas. If you select multiple variants, your results will be grouped by variant.
• Step: If you select a Canvas variant, you can select a Canvas step. You cannot select a step without first selecting a Canvas variant.
• Time range: Identify the time period you want to pull data from. If no time range is specified, the time range will default to the past 30 days.
• Product name: If running a report for purchase data, you can identify a specific product to pull data for.
• Conversion window: Always required for reports with revenue and purchase data. The number of days after email receipt or click that Braze should attribute purchases or revenue to.
• Segments: Identify the segments to break down data by. If not specified, the report will run for all segments that have analytics tracking turned on.
• Tags: Specify tags in Variables to run your report for all campaigns or Canvases with certain tags. You may include multiple tags. If you add both tags and specific campaigns or Canvases to a report, your report will include data from your tags and the specified campaigns or Canvases.

Data availability

Data is available for time periods where both of these conditions are met:

1. Segment analytics tracking is turned on for the segments that you want to see data for.
2. The performance data by segment feature is turned on. During the early access phase, we will gradually roll this feature out to customers.

You won’t be able to access data from time periods prior to when this feature is turned on for your company. For example, if analytics tracking is turned on for Segment A on October 1 and this feature is turned on for your company on October 2, then you can only see data for Segment A for the campaigns and Canvases that recorded metrics after October 2.

If your company turned on this feature on October 2, and turned on analytics tracking for Segment B on October 3, then you can only see data for Segment B for the campaigns and Canvases that recorded metrics after October 3.