Revenue Report

The Revenue Report page allows you to view data on revenue over specific periods of time, a specific product revenue, and your app’s total revenue.

To view a report for your revenue from the dashboard, go to Analytics > Revenue Report.

Customizing your revenue report

You can customize your revenue report by selecting a date range, the apps to report on, and parameters.

Filtering by date and apps

Select the date range for your revenue report and, if you like, a specific app or selection of apps.

Filtering by parameters

The Performance Over Time graph shows the data for different parameters, which can be selected in the Statistics for dropdown. You can optionally breakdown the data of certain parameters in the Breakdown dropdown.

You can view the following data in the Performance Over Time Graph:

• KPI Formulas
• Purchases
  • (Optional) Purchases By Product
• Revenue
  • (Optional) Revenue By Segment
  • (Optional) Revenue By Product
• Revenue per Hour
  • (Optional) Revenue per Hour By Segment
• Revenue per User

Understanding revenue calculations

Metric	Definition
Lifetime Revenue	Lifetime Revenue is the total PurchaseEvents price value (in USD) received since inception.
Lifetime Value Per User	Lifetime Value Per User is the average of the sum of the campaign and Canvas revenue for a given day.
Average Daily Revenue	Average Daily Revenue is the Lifetime revenue divided by your total Users (located on your home page).
Daily Purchases	Daily Purchases is the average of the total unique PurchaseEvents over the time period.
Daily Revenue Per User	Daily Revenue Per User is the average daily revenue per daily active user.

Viewing the product breakdown

Refer to the Product Breakdown table for a list of the products purchased during your selected date range, how many of each product were purchased, and how much revenue each product generated.