Message engagement events
Use the search bar or the checkboxes below to find the events you need to use Currents effectively.
These schema consist of the Braze Events that are directly related to message sending.
Storage schemas apply to the flat file event data we send to Data Warehouse Storage partners (Google Cloud Storage, Amazon S3, and Microsoft Azure Blob Storage). For schemas that apply to the other partners, refer to our list of available partners and check their respective pages.
Contact your account manager or open a support ticket if you need access to additional event entitlements. If you can’t find what you need in this article, check out our Customer Behavior Events Library or our Currents sample data examples.
Explanation of message engagement event structure and platform values
Event structure
This event breakdown shows what type of information is generally included in a message engagement event. With a solid understanding of its components, your developers and business intelligence strategy team can use the incoming Currents event data to make data-driven reports, charts and take advantage of other valuable data metrics.
Message engagement events are comprised of user-specific properties, campaign/canvas tracking properties, and event-specific properties.
User ID schema
Note the naming conventions for user IDs.
| Braze schema | Currents schema | Description |
|---|---|---|
braze_id |
"USER_ID" |
The unique identifier that is automatically assigned by Braze. |
external_id |
"EXTERNAL_USER_ID" |
The unique identifier of a user’s profile that is set by the customer. |
Platform values
Certain events return a platform value that specifies the platform of the user’s device.
The following table details the possible returned values:
| User device | Platform value |
|---|---|
| iOS | ios |
| Android | android |
| FireTV | kindle |
| Kindle | kindle |
| Web | web |
| tvOS | tvos |
| Roku | roku |
important:
Note that Currents will drop events with excessively large payloads of greater than 900 KB.
note:
Objects related to Canvas Flow have IDs that can be used for grouping and translated to human-readable names via the Export Canvas details endpoint.
note:
Certain fields might take longer to display their most recent state after a campaign or Canvas is updated. These fields are:
- "campaign_name"
- "canvas_name"
- "canvas_step_name"
- "conversion_behavior"
- "canvas_variation_name"
- "experiment_split_name"
- "message_variation_name"
If complete consistency is required, we recommend waiting an hour from the last update to these fields before sending out your messaging to your users.
WhatsApp read events
This event occurs when an WhatsApp message is read by the end user.
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// WhatsApp Read: users.messages.whatsapp.Read
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Read: users.messages.whatsapp.Read
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// WhatsApp Read: users.messages.whatsapp.Read
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Read: users.messages.whatsapp.Read
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Read: users.messages.whatsapp.Read
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
WhatsApp delivery events
This event occurs when an WhatsApp message sent made it successfully to the end-users device.
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// WhatsApp Delivery: users.messages.whatsapp.Delivery
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Delivery: users.messages.whatsapp.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// WhatsApp Delivery: users.messages.whatsapp.Delivery
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Delivery: users.messages.whatsapp.Delivery
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Delivery: users.messages.whatsapp.Delivery
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
WhatsApp failure events
This event occurs when WhatsApp cannot deliver the message to the user. A hard bounce signifies a permanent deliverability failure.
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// WhatsApp Failure: users.messages.whatsapp.Failure
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Failure: users.messages.whatsapp.Failure
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// WhatsApp Failure: users.messages.whatsapp.Failure
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Failure: users.messages.whatsapp.Failure
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Failure: users.messages.whatsapp.Failure
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
WhatsApp send events
This event occurs when a send request was successfully communicated between Braze and WhatsApp. Though, this does not mean the message was received by the end user.
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// WhatsApp Send: users.messages.whatsapp.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Send: users.messages.whatsapp.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// WhatsApp Send: users.messages.whatsapp.Send
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Send: users.messages.whatsapp.Send
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Send: users.messages.whatsapp.Send
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
WhatsApp abort message events
This event occurs if a WhatsApp message was aborted based on Liquid aborts, Quiet Hours, etc.
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// WhatsApp Abort: users.messages.whatsapp.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Abort: users.messages.whatsapp.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// WhatsApp Abort: users.messages.whatsapp.Abort
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Abort: users.messages.whatsapp.Abort
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Abort: users.messages.whatsapp.Abort
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
WhatsApp inbound received events
This event occurs when one of your users sends a WhatsApp message to a phone number in one of your Braze WhatsApp subscription groups.
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// WhatsApp Inbound Received: users.messages.whatsapp.InboundReceive
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
}
}
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// WhatsApp Inbound Received: users.messages.whatsapp.InboundReceive
{
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(optional, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
}
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// WhatsApp Inbound Received: users.messages.whatsapp.InboundReceive
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// WhatsApp Inbound Received: users.messages.whatsapp.InboundReceive
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// WhatsApp Inbound Received: users.messages.whatsapp.InboundReceive
{
"context" : {
"traits" : {
"phone" : "(required, string) The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Content Card abort message events
This event occurs if a Content Card message was aborted based on Liquid aborts, Quiet Hours, etc.
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// Content Card Abort: users.messages.contentcard.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Abort: users.messages.contentcard.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Content Card Abort: users.messages.contentcard.Abort
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Content Card Abort: users.messages.contentcard.Abort
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Content Card Abort: users.messages.contentcard.Abort
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Email abort message events
This event occurs if an email message was aborted based on Liquid aborts, Quiet Hours, etc.
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// Email Abort: users.messages.email.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Abort: users.messages.email.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Abort: users.messages.email.Abort
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Abort: users.messages.email.Abort
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Abort: users.messages.email.Abort
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Push notification abort events
This event occurs if a push notification message was aborted based on Liquid aborts, Quiet Hours, etc.
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// Push Notification Abort: users.messages.pushnotification.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Abort: users.messages.pushnotification.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Push Notification Abort: users.messages.pushnotification.Abort
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Push Notification Abort: users.messages.pushnotification.Abort
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Push Notification Abort: users.messages.pushnotification.Abort
{
"context" : {
"traits" : { },
"device" : {
"type" : "(required, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS abort message events
This event occurs if an SMS message was aborted based on Liquid aborts, Quiet Hours, etc.
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// SMS Abort: users.messages.sms.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Abort: users.messages.sms.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Abort: users.messages.sms.Abort
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Abort: users.messages.sms.Abort
{
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Abort: users.messages.sms.Abort
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Webhook abort message events
This event occurs if a webhook message was aborted based on Liquid aborts or Quiet Hours.
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// Webhook Abort: users.messages.webhook.Abort
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Webhook Abort: users.messages.webhook.Abort
{
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Webhook Abort: users.messages.webhook.Abort
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Webhook Abort: users.messages.webhook.Abort
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Webhook Abort: users.messages.webhook.Abort
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort, one of ['liquid_abort_message', 'message_ttl', 'quiet_hours', 'template_parse_error']",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Canvas exit performed event events
This event occurs when a user has exited a Canvas by performing an event.
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// Exit Perform Event: users.canvas.exit.PerformedEvent
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Exit Perform Event: users.canvas.exit.PerformedEvent
{
"app_group_api_id" : "(optional, string) [DEPRECATED]",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"canvas_api_id" : "(optional, string) [DEPRECATED]",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_api_id" : "(optional, string) [DEPRECATED]",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_api_id" : "(optional, string) [DEPRECATED]",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Exit Perform Event: users.canvas.exit.PerformedEvent
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Exit Perform Event: users.canvas.exit.PerformedEvent
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Exit Perform Event: users.canvas.exit.PerformedEvent
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Canvas exit matched audience events
This event occurs when a user has exited a Canvas by matching an audience.
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// Exit Match Audience: users.canvas.exit.MatchedAudience
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Exit Match Audience: users.canvas.exit.MatchedAudience
{
"app_group_api_id" : "(optional, string) [DEPRECATED]",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"canvas_api_id" : "(optional, string) [DEPRECATED]",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_api_id" : "(optional, string) [DEPRECATED]",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_api_id" : "(optional, string) [DEPRECATED]",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Exit Match Audience: users.canvas.exit.MatchedAudience
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Exit Match Audience: users.canvas.exit.MatchedAudience
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Exit Match Audience: users.canvas.exit.MatchedAudience
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Experiment split entry events
This event occurs when a user enters a Canvas experiment step path.
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// Experiment Split Entry: users.canvas.experimentstep.SplitEntry
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Experiment Split Entry: users.canvas.experimentstep.SplitEntry
{
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Experiment Split Entry: users.canvas.experimentstep.SplitEntry
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Experiment Split Entry: users.canvas.experimentstep.SplitEntry
{
"event_properties" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Experiment Split Entry: users.canvas.experimentstep.SplitEntry
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Experiment conversion events
This event occurs when a user convert for a Canvas experiment step.
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// Experiment Step Conversion: users.canvas.experimentstep.Conversion
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Experiment Step Conversion: users.canvas.experimentstep.Conversion
{
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Experiment Step Conversion: users.canvas.experimentstep.Conversion
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Experiment Step Conversion: users.canvas.experimentstep.Conversion
{
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Experiment Step Conversion: users.canvas.experimentstep.Conversion
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Push send events
This event occurs when Braze processes a push message for a user, communicating this to Apple Push Notification Service or Fire Cloud Messaging. This does not mean the push was delivered to the device, just that a message was sent.
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// Push Notification Send: users.messages.pushnotification.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Send: users.messages.pushnotification.Send
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Push Notification Send: users.messages.pushnotification.Send
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Push Notification Send: users.messages.pushnotification.Send
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Push Notification Send: users.messages.pushnotification.Send
{
"context" : {
"traits" : { },
"device" : {
"type" : "(required, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id. message_extrasallow you to annotate your send events with dynamic data from Connected Content, custom attributes (such as language, country), and Canvas entry properties. Refer to Message extras to learn more.
Push open events
This event occurs when a user directly clicks on the Push notification to open the application. Currently, Push Open Events refer specifically to “Direct Opens” rather than “Total Opens”. This does not include statistics shown at the campaign level of “influenced opens” as these are not attributed at the user level.
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// Push Notification Open: users.messages.pushnotification.Open
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Open: users.messages.pushnotification.Open
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"button_action_type" : "(optional, string) Action type of the push notification button, null if not from a button click. One of ['uri', 'deep_link', 'none', 'close']",
"button_string" : "(optional, string) Identifier (button_string) of the push notification button clicked. null if not from a button click",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Push Notification Open: users.messages.pushnotification.Open
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Push Notification Open: users.messages.pushnotification.Open
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Push Notification Open: users.messages.pushnotification.Open
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
Push notifications in the iOS foreground events
This event is not supported by our Swift SDK and is now deprecated using our Obj-C SDK.
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// Push Notification iOS Foreground Open: users.messages.pushnotification.IosForeground
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification iOS Foreground Open: users.messages.pushnotification.IosForeground
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Push Notification iOS Foreground Open: users.messages.pushnotification.IosForeground
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Push Notification iOS Foreground Open: users.messages.pushnotification.IosForeground
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
Push notifications bounce
This event occurs when an error is received from either Apple Push Notification Service or Fire Cloud Messaging. This means that the push message was bounced, and therefore not delivered to the user’s device.
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// Push Notification Bounce: users.messages.pushnotification.Bounce
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Bounce: users.messages.pushnotification.Bounce
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Push Notification Bounce: users.messages.pushnotification.Bounce
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Push Notification Bounce: users.messages.pushnotification.Bounce
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Push Notification Bounce: users.messages.pushnotification.Bounce
{
"context" : {
"traits" : { },
"device" : {
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- If you’re using Kafka to ingest Currents data, reach out to your customer success manager or account manager to enable the feature flipper for sending
ad_id.
Email send events
This event occurs when an email send request was successfully communicated between Braze and SendGrid. Though, this does not mean the email was received in the end user’s inbox.
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// Email Send: users.messages.email.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Send: users.messages.email.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Send: users.messages.email.Send
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Send: users.messages.email.Send
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Send: users.messages.email.Send
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior. message_extrasallow you to annotate your send events with dynamic data from Connected Content, custom attributes (such as language, country), and Canvas entry properties. Refer to Message extras to learn more.
Email delivery events
This event occurs when an email sent made it successfully to the end-users inbox.
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// Email Delivery: users.messages.email.Delivery
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Delivery: users.messages.email.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Delivery: users.messages.email.Delivery
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Delivery: users.messages.email.Delivery
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Delivery: users.messages.email.Delivery
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email open events
This event occurs when a user opens an email. Multiple events may be generated for the same campaign if a user opens the email multiple times.
important:
It’s known behavior that the email open event fields device_model and mailbox_provider are empty. You can ignore these for now.
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// Email Open: users.messages.email.Open
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Open: users.messages.email.Open
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Open: users.messages.email.Open
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Open: users.messages.email.Open
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Open: users.messages.email.Open
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : {
"model" : "(optional, string) Model of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email clicks events
This event occurs when a user clicks an email. Multiple events may be generated for the same campaign if a user clicks multiple times or clicks different links within the email.
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// Email Click: users.messages.email.Click
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Click: users.messages.email.Click
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Click: users.messages.email.Click
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Click: users.messages.email.Click
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Click: users.messages.email.Click
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : {
"model" : "(optional, string) Model of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"url" : "(optional, string) URL that the user clicked on",
"link_url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email bounce event
This event occurs when an Internet Service Provider returns a hard bounce. A hard bounce signifies a permanent deliverability failure.
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// Email Bounce: users.messages.email.Bounce
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Bounce: users.messages.email.Bounce
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Bounce: users.messages.email.Bounce
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Bounce: users.messages.email.Bounce
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Bounce: users.messages.email.Bounce
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email soft bounce event
This event occurs when an Internet Service Provider returns a soft bounce. A soft bounce signifies that an email could not be delivered because of a temporary deliverability failure.
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// Email Soft Bounce: users.messages.email.SoftBounce
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Soft Bounce: users.messages.email.SoftBounce
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Soft Bounce: users.messages.email.SoftBounce
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Soft Bounce: users.messages.email.SoftBounce
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Soft Bounce: users.messages.email.SoftBounce
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- The behavior for
dispatch_iddiffers between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email spam events
This event occurs when the end-user hits the “spam” button on the email. Note that this does not represent the fact the email went into the spam folder as Braze does not track this.
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// Email Mark As Spam: users.messages.email.MarkAsSpam
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"distinct_id" : "(required, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Mark As Spam: users.messages.email.MarkAsSpam
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Mark As Spam: users.messages.email.MarkAsSpam
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Mark As Spam: users.messages.email.MarkAsSpam
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Mark As Spam: users.messages.email.MarkAsSpam
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
The behavior for dispatch_id differs between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
Email unsubscribe events
This event occurs when the end-user has clicked “unsubscribe” from the email.
important:
The Unsubscribe event is actually a specialized click event that is fired when your user clicks on the unsubscribe link in the email (either a normal unsubscribe link within the email body or footer, or using the list-unsubscribe header), not when the user changes state to unsubscribed. If subscription state change is sent through the API, or via custom (non-Braze) unsubscription link, it will not trigger an event on Currents.
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// Email Unsubscribe: users.messages.email.Unsubscribe
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Unsubscribe: users.messages.email.Unsubscribe
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Email Unsubscribe: users.messages.email.Unsubscribe
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(required, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Email Unsubscribe: users.messages.email.Unsubscribe
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Email Unsubscribe: users.messages.email.Unsubscribe
{
"context" : {
"traits" : {
"email" : "(required, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
The behavior for dispatch_id differs between Canvas and campaigns because Braze treats Canvas steps (except for entry steps, which can be scheduled) as triggered events, even when they are scheduled. Learn more about dispatch ID behavior.
In-app message impression events
This event occurs when a user views an in-app message.
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// In-App Message Impression: users.messages.inappmessage.Impression
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// In-App Message Impression: users.messages.inappmessage.Impression
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// In-App Message Impression: users.messages.inappmessage.Impression
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// In-App Message Impression: users.messages.inappmessage.Impression
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// In-App Message Impression: users.messages.inappmessage.Impression
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
note:
The message_extras field will be active on April 4, 2024.
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
In-app message click events
This event occurs when a user clicks on an in-app message.
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// In-App Message Click: users.messages.inappmessage.Click
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// In-App Message Click: users.messages.inappmessage.Click
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// In-App Message Click: users.messages.inappmessage.Click
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// In-App Message Click: users.messages.inappmessage.Click
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// In-App Message Click: users.messages.inappmessage.Click
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
Webhook send events
This event occurs when a webhook was processed and sent to the third party specified in that webhook. Note that this does not signify whether or not the request was received.
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// Webhook Send: users.messages.webhook.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Webhook Send: users.messages.webhook.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Webhook Send: users.messages.webhook.Send
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Webhook Send: users.messages.webhook.Send
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Webhook Send: users.messages.webhook.Send
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
message_extrasallow you to annotate your send events with dynamic data from Connected Content, custom attributes (such as language, country), and Canvas entry properties. Refer to Message extras to learn more.
Content Card send events
This event occurs when a Content Card gets sent to a user.
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// Content Card Send: users.messages.contentcard.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Send: users.messages.contentcard.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Content Card Send: users.messages.contentcard.Send
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Content Card Send: users.messages.contentcard.Send
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Content Card Send: users.messages.contentcard.Send
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
message_extrasallow you to annotate your send events with dynamic data from Connected Content, custom attributes (such as language, country), and Canvas entry properties. Refer to Message extras to learn more.
Content Card impression events
This event occurs when a user views a Content Card.
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// Content Card Impression: users.messages.contentcard.Impression
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Impression: users.messages.contentcard.Impression
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Content Card Impression: users.messages.contentcard.Impression
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Content Card Impression: users.messages.contentcard.Impression
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Content Card Impression: users.messages.contentcard.Impression
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
Content Card click events
This event occurs when a user clicks a Content Card.
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// Content Card Click: users.messages.contentcard.Click
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Click: users.messages.contentcard.Click
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Content Card Click: users.messages.contentcard.Click
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Content Card Click: users.messages.contentcard.Click
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Content Card Click: users.messages.contentcard.Click
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
Content Card dismissal events
This event occurs when a user dismisses a Content Card.
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// Content Card Dismiss: users.messages.contentcard.Dismiss
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Dismiss: users.messages.contentcard.Dismiss
{
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Content Card Dismiss: users.messages.contentcard.Dismiss
{
"device_info" : {
"ios_advertising_id" : "(optional, string) Advertising identifier",
"android_advertising_id" : "(optional, string) Advertising identifier",
"microsoft_advertising_id" : "(optional, string) Advertising identifier",
"roku_advertising_id" : "(optional, string) Advertising identifier",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Content Card Dismiss: users.messages.contentcard.Dismiss
{
"adid" : "(optional, string) Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Content Card Dismiss: users.messages.contentcard.Dismiss
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
- For
ad_id,ad_id_typeandad_tracking_enabled, you need to explicitly collect the iOS IDFA and Android Google advertising ID through the native SDKs. Learn more about this setup for iOS and Android. - If you’re using Kafka to ingest Currents data, contact your customer success manager to enable sending
ad_id.
SMS click events
This event occurs when a user clicks an SMS short link.
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// SMS Short Link Click: users.messages.sms.ShortLinkClick
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_phone_number" : "(optional, string) The user's phone number from which the message was received"
}
}
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// SMS Short Link Click: users.messages.sms.ShortLinkClick
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"url" : "(required, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(optional, string) The user's phone number from which the message was received"
}
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// SMS Short Link Click: users.messages.sms.ShortLinkClick
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Short Link Click: users.messages.sms.ShortLinkClick
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_phone_number" : "(optional, string) The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Short Link Click: users.messages.sms.ShortLinkClick
{
"context" : {
"traits" : {
"phone" : "(optional, string) The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"url" : "(optional, string) URL that the user clicked on",
"link_url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS send events
This event occurs when a user sends an SMS.
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// SMS Send: users.messages.sms.Send
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Send: users.messages.sms.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Send: users.messages.sms.Send
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Send: users.messages.sms.Send
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Send: users.messages.sms.Send
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
message_extrasallow you to annotate your send events with dynamic data from Connected Content, custom attributes (such as language, country), and Canvas entry properties. Refer to Message extras to learn more.
SMS sends to carrier events
important:
CarrierSend is supported only for users on legacy infrastructure.
This event occurs when an SMS is sent to the carrier.
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// SMS Carrier Send: users.messages.sms.CarrierSend
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Carrier Send: users.messages.sms.CarrierSend
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Carrier Send: users.messages.sms.CarrierSend
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Carrier Send: users.messages.sms.CarrierSend
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Carrier Send: users.messages.sms.CarrierSend
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS delivery events
This event occurs when an SMS was successfully delivered to the user’s mobile phone.
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// SMS Delivery: users.messages.sms.Delivery
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Delivery: users.messages.sms.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Delivery: users.messages.sms.Delivery
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Delivery: users.messages.sms.Delivery
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Delivery: users.messages.sms.Delivery
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS rejection events
This event occurs when an SMS send gets rejected by the carrier, this can happen for several reasons. Use this event and the provided error codes to help troubleshoot issues with SMS delivery.
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// SMS Rejection: users.messages.sms.Rejection
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"distinct_id" : "(required, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Rejection: users.messages.sms.Rejection
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"external_user_id" : "(optional, string) External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Rejection: users.messages.sms.Rejection
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Rejection: users.messages.sms.Rejection
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Rejection: users.messages.sms.Rejection
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS delivery failure events
This event occurs when an SMS experiences delivery failure. Use this event and the provided error codes to help troubleshoot issues with SMS delivery.
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// SMS Delivery Failure: users.messages.sms.DeliveryFailure
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Delivery Failure: users.messages.sms.DeliveryFailure
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// SMS Delivery Failure: users.messages.sms.DeliveryFailure
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Delivery Failure: users.messages.sms.DeliveryFailure
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Delivery Failure: users.messages.sms.DeliveryFailure
{
"context" : {
"traits" : {
"phone" : "(optional, string) Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
SMS inbound received events
This event occurs when one of your users sends an SMS to a phone number in one of your Braze SMS subscription groups.
When Braze receives an inbound SMS, we attribute that inbound message to any user that shares that phone number. As a result, you may receive multiple events per inbound message if multiple users in your Braze instance share the same phone number. If you require attribution of specific user IDs based on previous messages sent to that user, you can use the SMS Delivered event to attribute Inbound Received events to the user ID who most recently received a message from your Braze number.
If we detect that this inbound message is a reply to an outbound campaign or Canvas component sent from Braze, we will also include the campaign or Canvas metadata with the event. Braze defines a reply as an inbound message coming within four hours of an outbound message. However, there is a one-minute cache for the attributed campaign information of the last outbound SMS received.
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// SMS Inbound Received: users.messages.sms.InboundReceive
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
}
}
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// SMS Inbound Received: users.messages.sms.InboundReceive
{
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(required, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) BSON ID of subscription group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
}
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// SMS Inbound Received: users.messages.sms.InboundReceive
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// SMS Inbound Received: users.messages.sms.InboundReceive
{
"event_properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"user_phone_number" : "(required, string) The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// SMS Inbound Received: users.messages.sms.InboundReceive
{
"context" : {
"traits" : {
"phone" : "(required, string) The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Feature flags impression events
This event occures whenever a user has had an opportunity to interact with your feature, or when they could have interacted if the feature is disabled (in the case of a control group in an A/B test).
Feature flag impressions are only logged once per session.
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// Feature Flag Experiment Impression: users.messages.featureflag.Impression
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"$device" : "(optional, string) Model of the device",
"distinct_id" : "(required, string) External ID of the user",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Feature Flag Experiment Impression: users.messages.featureflag.Impression
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"carrier" : "(optional, string) Carrier of the device",
"country" : "(optional, string) Country of the user",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"external_user_id" : "(optional, string) External ID of the user",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"gender" : "(optional, string) Gender of the user, one of ['M', 'F', 'O', 'N', 'P']",
"id" : "(required, string) Globally unique ID for this event",
"language" : "(optional, string) Language of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"resolution" : "(optional, string) Resolution of the device",
"sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Feature Flag Experiment Impression: users.messages.featureflag.Impression
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Feature Flag Experiment Impression: users.messages.featureflag.Impression
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Feature Flag Experiment Impression: users.messages.featureflag.Impression
{
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Campaign conversion events
This event occurs when a user does an action that has been set as a conversion event in a campaign.
important:
Note that the conversion event is encoded in the conversion_behavior field, which includes the type of conversion event, the window (timeframe), and additional information depending on the conversion event type. The conversion_behavior_index field represents which conversion event, such as 0 = A, 1 = B, 2 = C, 3 = D.
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// Campaign Conversion: users.campaigns.Conversion
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Campaign Conversion: users.campaigns.Conversion
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(required, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Campaign Conversion: users.campaigns.Conversion
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Campaign Conversion: users.campaigns.Conversion
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Campaign Conversion: users.campaigns.Conversion
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Canvas conversion events
This event occurs when a user does an action that has been set as a conversion event in Canvas.
important:
Note that the conversion event is encoded in the conversion_behavior field, which includes the type of conversion event, the window (timeframe), and additional information depending on the conversion event type. The conversion_behavior_index field represents which conversion event, such as 0 = A, 1 = B, 2 = C, 3 = D.
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// Canvas Conversion: users.canvas.Conversion
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Conversion: users.canvas.Conversion
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Canvas Conversion: users.canvas.Conversion
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Canvas Conversion: users.canvas.Conversion
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Canvas Conversion: users.canvas.Conversion
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Canvas entry events
This event occurs when a user enters into the Canvas. This event tells you which variant the user entered into.
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// Canvas Entry: users.canvas.Entry
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Entry: users.canvas.Entry
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Canvas Entry: users.canvas.Entry
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Canvas Entry: users.canvas.Entry
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Canvas Entry: users.canvas.Entry
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Canvas step progression events
This event occurs when a user progresses through a step in a Canvas with some outcome. Currently, only split steps – Audience Paths, Decision Split, Action Paths, Experiment – and Advance outcomes generate Step Progression events.
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// Canvas Step Progression: users.canvasstep.Progression
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Step Progression: users.canvasstep.Progression
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Canvas Step Progression: users.canvasstep.Progression
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Canvas Step Progression: users.canvasstep.Progression
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Canvas Step Progression: users.canvasstep.Progression
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Campaign control group enrollment events
This event occurs when a user is enrolled in a control variant set on a multi-variant campaign. This event is generated as there will be no channel send event for this user.
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// Campaign Control Group Enrollment: users.campaigns.EnrollInControl
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Campaign Control Group Enrollment: users.campaigns.EnrollInControl
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(required, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Campaign Control Group Enrollment: users.campaigns.EnrollInControl
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Campaign Control Group Enrollment: users.campaigns.EnrollInControl
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Campaign Control Group Enrollment: users.campaigns.EnrollInControl
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Subscription events
This event occurs when the subscription state of a user in a subscription group changes.
important:
Subscription groups are only available for email, SMS, and WhatsApp channels at this time.
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// Subscription Group State Change: users.behaviors.subscriptiongroup.StateChange
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"email_address" : "(optional, string) Email address of the user",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Subscription Group State Change: users.behaviors.subscriptiongroup.StateChange
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"channel" : "(optional, string) Channel this event belongs to",
"email_address" : "(optional, string) Email address of the user",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"phone_number" : "(optional, string) Phone number of the user in e.164 format (for example +14155552671)",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Subscription Group State Change: users.behaviors.subscriptiongroup.StateChange
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(optional, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Subscription Group State Change: users.behaviors.subscriptiongroup.StateChange
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"email_address" : "(optional, string) Email address of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Subscription Group State Change: users.behaviors.subscriptiongroup.StateChange
{
"context" : {
"traits" : {
"email" : "(optional, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
state_change_source will return a string of the full source name. For example, the source CSV import will return the string CSV Import. Available sources are listed below:
| Source | Description |
|---|---|
| SDK | SDK endpoints |
| Dashboard | When a user’s subscription state is updated from the User Profile page in Dashboard |
| Subscription Page | When a user unsubscribes through an email link that is not the preference center |
| REST API | REST API endpoints |
| CSV import | CSV user import |
| Preference Center | When a user is updated from the preference center |
| Inbound Message | When a user is updated by inbound messages from end-users through channels such as SMS |
| Migration | When a user is updated by internal migrations or maintenance scripts |
| User Merge | When a user is updated by the user merge process |
| Canvas User Update Step | When a user is updated by the Canvas user update step |
Global state change events
This event occurs when Braze receives a request to update the global subscription state of the user, even if the request doesn’t alter the current subscription state for the user.
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// Global Subscription State Change: users.behaviors.subscription.GlobalStateChange
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"email_address" : "(optional, string) Email address of the user",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Global Subscription State Change: users.behaviors.subscription.GlobalStateChange
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"channel" : "(optional, string) Channel this event belongs to",
"email_address" : "(optional, string) Email address of the user",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Global Subscription State Change: users.behaviors.subscription.GlobalStateChange
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"email" : "(optional, string) Email address of the user",
"customerid" : "(required, string) External ID of the user"
}
}
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// Global Subscription State Change: users.behaviors.subscription.GlobalStateChange
{
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"email_address" : "(optional, string) Email address of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Global Subscription State Change: users.behaviors.subscription.GlobalStateChange
{
"context" : {
"traits" : {
"email" : "(optional, string) Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to (SMS Sends events only)",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
Property details
state_change_source will return a string of the full source name. For example, the source CSV import will return the string CSV Import. Available sources are listed below:
| Source | Description |
|---|---|
| SDK | SDK endpoints |
| Dashboard | When a user’s subscription state is updated from the User Profile page in the dashboard |
| Subscription Page | When a user unsubscribes through an email link that is not the preference center |
| REST API | REST API endpoints |
| CSV import | CSV user import |
| Preference Center | When a user is updated from the preference center |
| Inbound Message | When a user is updated by inbound messages from end-users through channels, such as SMS |
| Migration | When a user is updated by internal migrations or maintenance scripts |
| User Merge | When a user is updated by the merging users process |
| Canvas User Update Step | When a user is updated by the Canvas User Update step |
Uninstall events
This event occurs when a user uninstalls an app. Use this data to track when users uninstall an app. While this is currently a message engagement event, this will be changed to a user behavior event in the future.
important:
This event is not fired when the user actually uninstalls the app, as that’s impossible to track exactly. Braze sends a daily silent push to determine if the app still exists on your user’s device, and if we get an error on that silent push, it is assumed the app has been uninstalled.
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// Uninstall: users.behaviors.Uninstall
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Uninstall: users.behaviors.Uninstall
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"external_user_id" : "(optional, string) External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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// Uninstall: users.behaviors.Uninstall
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) External ID of the user"
}
}
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// Uninstall: users.behaviors.Uninstall
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) External ID of the user"
}
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// Uninstall: users.behaviors.Uninstall
{
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(required, string) External ID of the user"
}
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