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Customer behavior and user events

Use the search bar or the checkboxes below to find the events you need to use Currents effectively.

These schema include other App or Website activity such as Sessions, Custom Events, and Purchases tracked through the platform.

Contact your Braze representative or open a support ticket if you need access to additional event entitlements. If you can’t find what you need in this article, check out our Message Engagement Events Library or our Currents sample data examples.

Explanation of customer behavior and user event structure and platform values

Event structure

This customer behavior and user events breakdown shows what type of information is generally included in a customer behavior or user event. With a solid understanding of its components, your developers and business intelligence strategy team can use the incoming Currents event data to make data-driven reports, charts and take advantage of other valuable data metrics.

Breakdown of a user event showing a purchase event with the listed properties grouped by user-specific properties, behavior-specific properties, and device-specific properties

Customer behavior and user events are comprised of user-specific properties, behavior-specific properties, and device-specific properties.

Platform values

Certain events return a platform value that specifies the platform of the user’s device.
The following table details the possible returned values:

Custom events

This event occurs when a specific custom event is triggered. Use this to track when users perform custom events in your application.

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "name" : "(required, string) Name of the custom event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// [Braze Custom Event] custom event name: users.behaviors.CustomEvent

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Property details

  • For ad_id, ad_id_type and ad_tracking_enabled, you will need to explicitly collect the iOS IDFA and Android Google ad ID through the native SDKs. Learn more about them here: iOS, Android.
  • If you are using Kafka to ingest Currents data, reach out to your customer success manager or account manager to enable the feature flipper for sending ad_id.

Purchase event

This event occurs when a user makes a purchase. Use this data to track when users purchase something in the application.

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// Purchase: users.behaviors.Purchase

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "currency" : "(required, string) Currency of the purchase",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Purchase: users.behaviors.Purchase

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "currency" : "(required, string) Currency of the purchase",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "price" : "(required, float) Price of the purchase",
  "product_id" : "(required, string) ID of the product purchased",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Purchase: users.behaviors.Purchase

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "currency" : "(required, string) Currency of the purchase",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "price" : "(required, float) Price of the purchase",
  "productId" : "(required, string) ID of the product purchased",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Property details

  • For ad_id, ad_id_type and ad_tracking_enabled, you will need to explicitly collect the iOS IDFA and Android Google ad ID through the native SDKs. Learn more about them here: iOS, Android.
  • If you are using Kafka to ingest Currents data, reach out to your customer success manager or account manager to enable the feature flipper for sending ad_id.

First session event

This event occurs when a user starts their first session in your application. Use this data to track when users start sessions.

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// First Session: users.behaviors.app.FirstSession

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// First Session: users.behaviors.app.FirstSession

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "country" : "(optional, string) Country of the user",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "gender" : "(optional, string) Gender of the user, one of ['M', 'F', 'O', 'N', 'P']",
  "id" : "(required, string) Globally unique ID for this event",
  "language" : "(optional, string) Language of the user",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// First Session: users.behaviors.app.FirstSession

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Session start event

This event occurs when a user starts a session. Use this data to track when users start sessions.

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// Session Start: users.behaviors.app.SessionStart

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session Start: users.behaviors.app.SessionStart

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Session Start: users.behaviors.app.SessionStart

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

End session event

This occurs when a user exits your application, therefore ending their current session. Use this data to track when sessions end, and along with the appropriate session start event, calculate the duration of their time in a session.

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// Session End: users.behaviors.app.SessionEnd

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session End: users.behaviors.app.SessionEnd

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "duration" : "(optional, float) Duration of the session in seconds",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Session End: users.behaviors.app.SessionEnd

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Location event

This event is triggered when a user visits a specified location. Use this to track users triggering location events in your app.

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// Location: users.behaviors.Location

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) Altitude of recorded location",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "$device" : "(optional, string) Model of the device",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "latitude" : "(required, float) Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) Longitude of recorded location",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Location: users.behaviors.Location

{
  "ad_id" : "(optional, string) Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
  "altitude" : "(optional, float) Altitude of recorded location",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "latitude" : "(required, float) Latitude of recorded location",
  "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
  "longitude" : "(required, float) Longitude of recorded location",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Location: users.behaviors.Location

{
  "adid" : "(optional, string) Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) Altitude of recorded location",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_model" : "(optional, string) Model of the device",
    "latitude" : "(required, float) Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) Longitude of recorded location",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Property details

  • For ad_id, ad_id_type and ad_tracking_enabled, you will need to explicitly collect the iOS IDFA and Android Google ad ID through the native SDKs. Learn more about them here: iOS, Android.
  • If you are using Kafka to ingest Currents data, reach out to your customer success manager or account manager to enable the feature flipper for sending ad_id.

Attribution events

This event occurs when an app installation is attributed to a source. Use this to track where your app installs are coming from.

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// Install Attribution: users.behaviors.InstallAttribution

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "source" : "(optional, string) The source of the attribution",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Install Attribution: users.behaviors.InstallAttribution

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "source" : "(required, string) The source of the attribution",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

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// Install Attribution: users.behaviors.InstallAttribution

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "source" : "(optional, string) The source of the attribution"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) External ID of the user"
}

Random bucket number event

This user event occurs every time a new user is created within their workspace. During this event, each new user gets assigned a random bucket number that you can then use to create uniformly distributed segments of random users. Use this to group a range of random bucket number values and compare performance across your campaigns and campaign variants.

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// Random Bucket Number Update: users.RandomBucketNumberUpdate

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "prev_random_bucket_number" : "(optional, int) Previous random bucket number",
  "random_bucket_number" : "(required, int) New random bucket number",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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