Future Anthem
Future Anthem’s all-in-one product for the real money gaming industry, Amplifier AI, delivers content personalization, real-time experiences, and dynamic audiences. Amplifier AI works seamlessly across sports, casino, and lottery, allowing customers to enhance Braze’s player profiles with industry-specific player attributes, such as favorite game, favorite team, engagement score, next bet recommendation, expected next bet, and more.
important:
This feature is currently in Early Access. Please reach out to the Future Anthem Customer Success Team to get started.
Prerequisites
| Requirement |
Description |
| Future Anthem Account |
A Future Anthem account. |
| Braze REST API key |
A Braze REST API key with the users.track. This can be created in the Braze dashboard from Settings > API Keys. |
| Braze REST endpoint |
The Braze REST endpoint that matches your instance, such as rest.iad-01.com. |
Use Cases
With this integration, you can:
- Identify users with high engagement scores and target them with personalized offers, such as exclusive promotions or VIP rewards.
- Suggest similar games to a user based on the games they already like.
Integration
The Future Anthem Customer Success team will help set up your integration. Reach out to your Customer Success contact and they’ll help you identify the most relevant attributes for you to send to Braze.
| Example attributes in Future Anthem |
Example attributes in Braze |
 |
 |
Braze custom attributes
These are the available Braze custom attributes. For more detailed information, see Future Anthem: Getting Started.
| Subcategory |
Example (JSON) |
Datatype |
| User Preferences |
{"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} |
Object |
| Single Bet Recommendations |
{"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} |
Object |
| Accumulator Bet Recommendations |
{"Bet_1": "Halland Goal vs. Manchester United", "Bet_2": "Liverpool vs. Everton"} |
Object |
| Accumulator Bet Recommendations |
{"Bet_1": 1.5, "Bet_2": 2} |
Object |
| Bet Builder Bet Recommendations |
{"Sport":"American Football", "Competition":"NFL", "Event":"Seahwaks@Giants", "Market":"MoneyLine", "Selection":"Seahawks"} |
Object |
| Subcategory |
Example |
Datatype |
| NGR – Net Gaming revenue for the user’s lifetime |
2232 |
Number |
| NGR14 – Net Gaming revenue for the last 14 days of activity |
42 |
Number |
| Player Profitability score |
130 |
Number |
| Engagement Score |
0.78 |
Number |
| Churn Risk Score |
0.02 |
Number |
| Estimated Next Bet Date |
2024-08-29 |
Time |
| Bet and Get - Bonus value recommendation |
20 |
Number |
| Other bonus value recommendations in the future |
0 |
Number |
| Future CLTV |
3126 |
Number |
| Subcategory |
Example |
Datatype |
| Recommended For You |
Fluffy Favourites, Fishin’ Frenzy, Big Bass Bonanza, Rainbow Gold, Wild West |
Array |
| Favourite Games |
Fishin’ Frenzy |
Array |
| Recommended New Games |
Sticky Bees, Beware the Deep Megaways, Gold Party, The Flintstones |
Array |
| Players Like You Are Playing (Collaborative Filtering) |
Gold Blitz, Big Bass Splash, Rick and Morty, Book of Dead, Gates of Olympus, Luck O’ the Irish |
Array |
| Because You Played (Game Similarity) |
Fluffy Favourites 2, Luck Rish Express, Gold Cash, Aztec Treasure Hunt, Stars Bonanza |
Array |
| Up Next (Game Sequencing) |
Fishin’ Frenzy The Big Catch, Big Banker, 9 Masks Of Fire, Super Lion, Fishin’ Bigger Pots Of Gold |
Array |
| Popular Games |
Temple of Iris, Fishin’ Frenzy, Rishing Reward, Crazy Time, Fluffy Favourites |
Array |
| Trending Games |
Pig Banker, Hyper Gold, Pyramid King, Gold Cash |
Array |
| Subcategory |
Example |
Datatype |
| Showcase what cluster the player is in |
High Value Game Diverse |
String |
| Subcategory |
Example |
Datatype |
| Risk Score |
0.5 |
Number |
| Risky Player |
True |
Boolean |
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