Future Anthem

Future Anthem’s all-in-one product for the real money gaming industry, Amplifier AI, delivers content personalization, real-time experiences, and dynamic audiences. Amplifier AI works seamlessly across sports, casino, and lottery, allowing customers to enhance Braze’s player profiles with industry-specific player attributes, such as favorite game, favorite team, engagement score, next bet recommendation, expected next bet, and more.

important:

This feature is currently in Early Access. Please reach out to the Future Anthem Customer Success Team to get started.

Prerequisites

Requirement Description

Future Anthem Account A Future Anthem account.

Braze REST API key A Braze REST API key with the users.track. This can be created in the Braze dashboard from Settings > API Keys.

Braze REST endpoint The Braze REST endpoint that matches your instance, such as rest.iad-01.com.

Use Cases

With this integration, you can:

Identify users with high engagement scores and target them with personalized offers, such as exclusive promotions or VIP rewards.
Suggest similar games to a user based on the games they already like.

Integration

The Future Anthem Customer Success team will help set up your integration. Reach out to your Customer Success contact and they’ll help you identify the most relevant attributes for you to send to Braze.

Example attributes in Future Anthem	Example attributes in Braze

Braze custom attributes

These are the available Braze custom attributes. For more detailed information, see Future Anthem: Getting Started.

Subcategory Example (JSON) Datatype

User Preferences {"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} Object

Single Bet Recommendations {"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} Object

Accumulator Bet Recommendations {"Bet_1": "Halland Goal vs. Manchester United", "Bet_2": "Liverpool vs. Everton"} Object

Accumulator Bet Recommendations {"Bet_1": 1.5, "Bet_2": 2} Object

Bet Builder Bet Recommendations {"Sport":"American Football", "Competition":"NFL", "Event":"Seahwaks@Giants", "Market":"MoneyLine", "Selection":"Seahawks"} Object

Subcategory	Example	Datatype
NGR – Net Gaming revenue for the user’s lifetime	2232	Number
NGR14 – Net Gaming revenue for the last 14 days of activity	42	Number
Player Profitability score	130	Number
Engagement Score	0.78	Number
Churn Risk Score	0.02	Number
Estimated Next Bet Date	2024-08-29	Time
Bet and Get - Bonus value recommendation	20	Number
Other bonus value recommendations in the future	0	Number
Future CLTV	3126	Number

Subcategory	Example	Datatype
Recommended For You	Fluffy Favourites, Fishin’ Frenzy, Big Bass Bonanza, Rainbow Gold, Wild West	Array
Favourite Games	Fishin’ Frenzy	Array
Recommended New Games	Sticky Bees, Beware the Deep Megaways, Gold Party, The Flintstones	Array
Players Like You Are Playing (Collaborative Filtering)	Gold Blitz, Big Bass Splash, Rick and Morty, Book of Dead, Gates of Olympus, Luck O’ the Irish	Array
Because You Played (Game Similarity)	Fluffy Favourites 2, Luck Rish Express, Gold Cash, Aztec Treasure Hunt, Stars Bonanza	Array
Up Next (Game Sequencing)	Fishin’ Frenzy The Big Catch, Big Banker, 9 Masks Of Fire, Super Lion, Fishin’ Bigger Pots Of Gold	Array
Popular Games	Temple of Iris, Fishin’ Frenzy, Rishing Reward, Crazy Time, Fluffy Favourites	Array
Trending Games	Pig Banker, Hyper Gold, Pyramid King, Gold Cash	Array