January 7, 2025 release

Unlocking creativity

In-app messages templates

We added templates for drag-and-drop in-app messages.

B2B Salesforce Sales Cloud lead management

Managing leads with Salesforce Sales Cloud demonstrates how to use Braze webhooks to create and update leads in Salesforce Sales Cloud through a community-submitted integration.

Robust channels

Canvas templates

We added Braze Canvas templates for email sign-up with double opt-in and onboarding with preferences survey.

Changes to WhatsApp Opt-in policy

Meta recently updated their opt-in policy. For additional information, refer to WhatsApp product updates.

Width tool for Content Blocks in the email drag-and-drop editor

You can adjust the width of your Content Block in the drag-and-drop email editor. The default width is 100%.

Data flexibility

Soft Bounced segment filter

Segment your users by whether they soft bounced X times in Y days. For more information, refer to Segmentation filters glossary.

Anonymous users overview

Anonymous users provides an overview of anonymous users and user aliases, outlining their significance and how they can be leveraged in your messages.

Global Control Group membership

You can view Global Control Group membership by going to the Engagement tab of an individual user’s profile and scrolling to the Miscellaneous section.

New Braze partnerships

Justuno - Leads capture

Justuno lets you create fully optimized visitor experiences for all of your audiences with dynamic segments, offering the most advanced targeting available—all without impacting site speed or increasing dev work.

Odicci - Customer data platform

Integrate Braze with Odicci, a platform that empowers businesses to acquire, engage and retain customers through loyalty driven omnichannel experiences.

Optimizely - A/B testing

The Braze and Optimizely integration is a two-way integration that allows you to:

• Sync your Braze customer segments and events to Optimizely Data Platform (ODP) nightly to enrich Optimizely customer profiles, reports, and segmentation.
• Send Braze Currents events from Braze to Optimizely’s reporting tool.
• Sync ODP customer data and events to Braze to enrich your Braze customer data and trigger Braze messaging based on customer events in ODP.