Banners

With Banners, you can create personalized messaging for your users, all while extending the reach of your other channels, such as email or push notifications. Similar to Content Cards, you can embed Banners directly in your app or website, which lets you engage with users through an experience that feels natural.

Why use Banners?

Banners allow marketing and product teams to personalize app or website content dynamically, reflecting real-time user eligibility and behavior. They persistently display messages inline, providing non-intrusive, contextually relevant experiences that update automatically at the start of each user session.

Using a simple drag-and-drop editor, marketers can design and launch Banners without developer assistance, reducing complexity and improving efficiency.

Because they never expire and are auto-personalized every time a user starts a new session, they’re great for:

• Highlighting featured content, trending products, or promotions
• Notifying users about upcoming events or important dates
• Promoting loyalty programs and personalized offers
• Guiding users through onboarding flows and account setup
• Upselling or cross-selling complementary products

About Banners

Features

Key features for Banners include:

• Easy content building: Drag rows and editor blocks to structure your Banner, including images, text, buttons, email capture forms, and custom HTML.
• Real-time preview: Instantly preview your Banners across different device views, ensuring a seamless user experience on mobile and desktop.
• Flexible personalization: Utilize Braze’s built-in personalization options and Liquid logic, refreshing dynamically for each user’s session.
• Custom HTML support: Add custom HTML blocks when advanced customization or integration with existing web styles is required.

Placement IDs

Banner placements are unique to each workspace and can be used across 10 campaigns within a single workspace. Additionally, placements within each workspace must be assigned a unique ID. You’ll create placements and assign them IDs when you create a Banner campaign or create Banner placements in your app.

Banner priority

When multiple campaigns reference the same placement ID, Banners are displayed in order of priority level. By default, newly created Banners are set to medium, but you can manually set the priority to high, medium, or low, or specify an exact priority using drag-and-drop. If multiple Banners share the same priority level, the newest Banner will be displayed first.

Metrics

These are the key metrics for Banners. For a full list of metrics, definitions, and calculations, refer to Report Metrics Glossary.

Metric	Definition
Total Impressions	The number of times the message has been loaded and appears on a user’s screen, regardless of prior interaction (for example, if a user is shown a message twice, they will be counted twice).
Unique Impressions	The total number of users who received and viewed a given message in a day. Each user is only counted once.
Total Clicks	The total number (and percentage) of users who clicked within the delivered message, regardless of whether the same user clicks multiple times.
Unique Clicks	The distinct number of recipients who have clicked within a message at least once and is measured by dispatch_id. Each user is only counted once.
Primary Conversions	The number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. This defined event is determined by you when building the campaign.

Next steps

Now that you know about Banners, you’re ready for the next steps:

1. Creating Banner placements in your app
2. Creating Banner campaigns