# Braze > Rewrite the rules of customer engagement with AI > From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™ # Pages - [Braze Learning Resource](https://www.braze.com/braze-learning-resource) - [Home](https://www.braze.com/) - [Value of Braze](https://www.braze.com/value-of-braze) - [The Braze Platform](https://www.braze.com/product) - [Get Started](https://www.braze.com/get-started) - [About](https://www.braze.com/company) - [Partners](https://www.braze.com/partners) ## Product - [Trust at Braze](https://www.braze.com/product/trust) - [BrazeAI™ Agents](https://www.braze.com/product/ai-agents) - [LINE](https://www.braze.com/product/line) - [Product Overview](https://www.braze.com/product/overview) - [In-app Messaging Platform (SEO)](https://www.braze.com/product/mobile-app-messaging/in-app-messaging-platform) - [BrazeAI™ Decisioning Studio](https://www.braze.com/product/brazeai-decisioning-studio) - [BrazeAI™](https://www.braze.com/product/brazeai) - [Omnichannel Marketing Platform (SEO)](https://www.braze.com/product/cross-channel-messaging/omnichannel-marketing-platform) - [WhatsApp](https://www.braze.com/product/whatsapp) - [Braze Content Cards](https://www.braze.com/product/content-cards) - [Braze Email](https://www.braze.com/product/email) - [Braze SMS](https://www.braze.com/product/sms) - [Feature Flags](https://www.braze.com/product/feature-flags) - [Reporting & Analytics](https://www.braze.com/product/reporting-analytics) - [Journey Orchestration](https://www.braze.com/product/journey-orchestration) - [Mobile App Messaging](https://www.braze.com/product/mobile-app-messaging) - [Web Messaging](https://www.braze.com/product/web-messaging) - [Media Audience Sync](https://www.braze.com/product/audience-sync) - [Cross-channel Messaging](https://www.braze.com/product/cross-channel-messaging) - [Braze Data Platform](https://www.braze.com/product/braze-data-platform) ## Personas - [Braze For Engineering](https://www.braze.com/braze-for-engineering) - [Braze For Startups](https://www.braze.com/braze-for-startups) ## Industries - [Gaming](https://www.braze.com/solutions/gaming) - [Restaurants](https://www.braze.com/solutions/qsr) - [Luxury](https://www.braze.com/solutions/luxury) - [Media & Entertainment](https://www.braze.com/solutions/media-entertainment) - [Financial Services](https://www.braze.com/solutions/financial-services) - [Travel & Hospitality](https://www.braze.com/solutions/travel-hospitality) - [On-Demand](https://www.braze.com/solutions/on-demand) ## Use Cases - [Boost Productivity](https://www.braze.com/solutions/boost-productivity) - [Optimize Onboarding](https://www.braze.com/solutions/optimize-onboarding) - [Increase Engagement](https://www.braze.com/solutions/increase-engagement) - [Reduce Churn](https://www.braze.com/solutions/reduce-churn) - [Improve Acquisition](https://www.braze.com/solutions/improve-acquisition) ## Blog Posts - [Braze vs Adobe: Which customer engagement platform is right for your brand?](https://www.braze.com/resources/articles/braze-vs-adobe-comparison) - [Braze vs Salesforce: Which customer engagement platform is right for your business?](https://www.braze.com/resources/articles/braze-vs-salesforce-comparison) ## Frequently Asked Questions [What are BrazeAI™ Agents?](https://www.braze.com/product/ai-agents): BrazeAI™ Agents are autonomous AI assistants built into the Braze platform that help marketers work faster and smarter. They are highly configurable and can be deployed across the Braze platform, using your data and real-time context to automate tasks, personalize campaigns at scale, and help improve results across channels like email, push, in-app, and more. [What types of agents does Braze offer?](https://www.braze.com/product/ai-agents): Braze offers three complementary types of agents. Pre-built agents are ready to use for common marketing tasks like content optimization and campaign QA. Custom agents are created in the BrazeAI Agent Console™, and let you design task-specific, LLM-powered assistants that plug in directly in your Braze workflows. AI decisioning agents, available through BrazeAI Decisioning Studio™, make decisions at the individual customer level to optimize any business KPI. These agents can personalize channel, offer, message, creative, timing, frequency and more. They autonomously experiment and continuously learn from every customer interaction. [How does the BrazeAI Agent Console™ work?](https://www.braze.com/product/ai-agents): The Agent Console is an intuitive dashboard where marketers can create and manage custom agents without coding. You define the task, choose an AI model, and provide instructions (in the form of a prompt) for the agent. Agents are then invoked in either catalogs or canvases, to enrich data or personalize experiences, respectively. Currently, we are seeing customers use BrazeAI™ Agents to score leads, translate and localize content, and adapt communications based on customer behavior, and we are excited to see how else you put BrazeAI™ Agents to work for you! [How are custom agents different from conventional marketing automation?](https://www.braze.com/product/ai-agents): While traditional marketing automation runs on fixed rules and workflows defined in advance, custom agents bring AI models directly into Braze to generate outputs and route customers dynamically through canvases. Instead of just following if/then logic, agents can enrich data, personalize content, and adapt to customer behavior in real time, giving marketers more flexibility and intelligence than conventional automation alone. [What are common use cases for BrazeAI™ Agents?](https://www.braze.com/product/ai-agents): Brands can use BrazeAI™ Agents to tackle a range of marketing challenges, from driving conversions with personalized recommendations to reducing churn through timely offers, while also improving efficiency with tasks like scaling localization, enriching customer profiles, and automating campaign QA checks. Because agents can be shaped to fit each brand’s needs, they make it possible to scale everyday tasks and complex personalization in ways never before possible with Braze. [Which AI models power BrazeAI™ Agents?](https://www.braze.com/product/ai-agents): BrazeAI™ Agents support leading large language models from providers like OpenAI, Anthropic, and Google Gemini, giving marketers flexibility to choose their preferred LLM. AI decisioning agents rely on reinforcement learning, a type of AI best-fit for marketing personalization that optimizes customer and business value. With the Braze Model Context Protocol (MCP), you can also securely connect external AI tools to your Braze data for more advanced use cases. [What makes Braze the best option for startups and small teams?](https://www.braze.com/braze-for-startups): Braze works well for startups because it delivers enterprise-level customer engagement in a platform that is easy for small teams to use. Braze lets you launch campaigns fast, personalize with real-time data, and drive ROI without adding complexity, ideal for lean marketing teams moving quickly. [Is Braze affordable for early-stage, VC-backed startups?](https://www.braze.com/braze-for-startups): Braze is used by hundreds of startups globally that leverage our friendly pricing model to get started quickly and grow with increasing efficiency over time. Our VC program takes it one step further by offering free access for Startups backed by our partners. Contact us using the form below to learn more! [How does Braze help small businesses drive ROI?](https://www.braze.com/braze-for-startups): Startups typically see higher ROI with Braze because the platform can increase conversions, retention, and engagement through real-time personalization and AI optimization. It delivers enterprise outcomes in a pricing model that works for growing companies. [Is Braze too complex for an early-stage company?](https://www.braze.com/braze-for-startups): Braze is not too complex for early-stage companies; it’s designed to be simple to start and powerful as you scale. Most teams use Braze without engineering support, thanks to intuitive, no-code tools and real-time triggers. [How much technical work is required to get started?](https://www.braze.com/braze-for-startups): Braze offers lightweight SDKs, modern APIs, and turnkey integrations, making the setup process simple. Startups can get up and running with a few hours or days of work. [How does Braze support small businesses during onboarding?](https://www.braze.com/braze-for-startups): Braze supports small teams with guided onboarding, dedicated experts, and hands-on help to launch quickly. This ensures early-stage companies can move fast, build campaigns confidently, and get value from the platform right away. [How is Braze different from other messaging and customer engagement platforms?](https://www.braze.com/braze-for-startups): Braze excels at speed, real-time personalization, and cross-channel orchestration powered by BrazeAI, making it the best platform for fast growing startups that prioritize rapid execution, high ROI, and an agile marketing stack. Backed by our award-winning Success and Support teams and the Bonfire Community, Braze gives startups the foundation to scale with confidence. [How does BrazeAI™ support journey orchestration?](https://www.braze.com/product/journey-orchestration): BrazeAI™ helps marketers move faster and deliver more relevant journeys across the customer lifecycle. Our AI features handle the heavy lifting—predictive segmentation, personalized content creation, and AI decisioning—so you can optimize message timing, offers, channels, frequency, and more at a 1:1 level. [Can you experiment with customer journeys in Braze?](https://www.braze.com/product/journey-orchestration): Yes, Braze enables flexible A/B/n testing at the journey, path, or message level. Marketers can toggle experiments on and off to compare variants and automatically optimize for the best outcomes using BrazeAI™. [What types of real-time triggers can be used in Braze journeys?](https://www.braze.com/product/journey-orchestration): Journeys are triggered based on customer behaviors (such as purchases or sign-ups), cross-channel interactions, and real-time data updates via API. Braze processes these events with sub-second latency to ensure your engagement hits in the exact moment at scale. [How does Braze ensure consistency across channels?](https://www.braze.com/product/journey-orchestration): Braze maintains cross-channel consistency through a vertically integrated stack that unifies data, segmentation, personalization, and analytics. Because every channel operates from the same real-time foundation, you can eliminate silos and launch new channels faster while ensuring a connected experience for every customer. [How does Braze help consolidate messaging channels?](https://www.braze.com/product/cross-channel-messaging): Braze eliminates siloed point solutions by centralizing campaign management, reducing redundancy, and unifying workflows for greater efficiency, agility, and cost savings. [What channels can be managed with Braze Cross-Channel Messaging?](https://www.braze.com/product/cross-channel-messaging): Marketers can run campaigns across email, SMS, mobile push, in-app, WhatsApp, web, and connect owned channels with paid media platforms like Google, Meta, TikTok, and more. [How does Braze optimize channel delivery?](https://www.braze.com/product/cross-channel-messaging): Braze uses AI and engagement history to deliver messages on the channel where each customer is most likely to respond, improving open rates, conversions, and ROI. [How does Braze help with channel frequency management?](https://www.braze.com/product/cross-channel-messaging): Braze provides channel frequency capping, allowing marketers to set custom rules that prevent over-messaging and ensure a better customer experience. [Can Braze integrate paid media into cross-channel campaigns?](https://www.braze.com/product/cross-channel-messaging): Absolutely. Braze dynamically syncs first-party customer data to suppress wasted spend and optimize paid media retargeting, acquisition, and lookalike campaigns. [What role does BrazeAI™ play in cross-channel messaging?](https://www.braze.com/product/cross-channel-messaging): BrazeAI™ assists in creating and personalizing content, generating copy and creative, and determining the best channel and timing for each customer interaction.