Playable
Playable allows you to add auto-play video content to your Braze email campaigns.
The Braze and Playable integration allows you to deliver your best content (high-quality video) to your best audience (email), increasing your click-through and post-click metrics with exciting high-quality content that plays automatically within the inbox.
Prerequisites
| Requirement | Description |
|---|---|
| Playable Account | A Playable account is required to take advantage of this partnership. If you do not already have a Playable account, sign up here. |
| Video Content | Upload video files to Playable or provide video URLs from websites like Facebook, Instagram, YouTube, X (formerly Twitter), TikTok, and more. |
Implementation
Step 1: Add your video to Playable
In the Playable platform, upload video files or add videos by providing a URL of your video on Facebook, Instagram, YouTube, X (formerly Twitter), TikTok, and more.
Step 2: Copy the embed code from Playable
Once uploaded, Playable will generate a code that, when inserted into your Braze campaign, will embed the video in your email to auto-play when opened. When your email is opened, the Playable servers will deliver the best possible version of your video depending on the email client, device, screen size, and network conditions.
Videos will autoplay in over 98% of inboxes, including iPhone Mail, Gmail, Apple Mail, Outlook for iOS, Outlook for Android, Outlook for Mac, and newer versions of Outlook 365 for Windows. Users of legacy Outlook for Windows will see a static image instead.
Step 3: Paste the embed code into Braze
Lastly, paste the code into your Braze email campaign, and then continue to design, test, and publish your email campaign.
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