Fresh Relevance
Fresh Relevance is a versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS, and ads, without relying on your IT team.
The Braze and Fresh Relevance integration allows you to:
- Send advanced triggered email campaigns such as price drop, back in stock, multi-stage browse, or cart abandoned messages.
- Include personalized content in triggered emails, such as product recommendations based on the customer’s browsed product or items within the same category.
- Personalize bulk email campaigns with AI-driven recommendations, countdown times, real-time weather forecasts, social media feeds, and more.
- Grow the email database with new contacts collected through data capture pop-ups.
- Identify website visitors that arrive from a Braze email link.
Prerequisites
| Requirement | Description |
|---|---|
| Fresh Relevance account | A Fresh Relevance account is required to take advantage of this partnership. |
| Braze REST API key | A Braze REST API key with permissions sufficient for the endpoints listed below. This can be created in the Braze dashboard from Settings > API Keys. |
| Braze REST endpoint | Your REST endpoint URL. Your endpoint will depend on the Braze URL for your instance. |
| Braze campaign ID | The default Braze campaign that you want to use to send emails. |
Integration
To set up the integration in Fresh Relevance, you must create a Braze channel in Messaging Channels and use the channel in appropriate Fresh Relevance triggers or content as required.
For step-by-step instructions, log in to Fresh Relevance and follow their documentation.
The Fresh Relevance system will communicate with Braze using the API key provided. A full integration makes use of the following Braze API endpoints:
Edit this page on GitHub