Friendbuy

Leverage the integration between Friendbuy and Braze to expand your email and SMS capabilities while effortlessly automating your referral and loyalty program communications. Braze will generate customer profiles for all the opted-in phone numbers collected via Friendbuy.

Prerequisites

Before you start, you’ll need the following:

Prerequisite	Description
A Friendbuy account	A Friendbuy account is required to take advantage of this partnership.
A Braze REST API key	A Braze REST API key with users.track permissions. This can be created in the Braze dashboard from Settings > API Keys.
A Braze REST endpoint	Your REST endpoint URL, which depends on the URL for your Braze instance.

Integrating Friendbuy

In Friendbuy, go to Developer Center > Integrations, then on the Braze integration card select Add integration.

In the form, enter your REST endpoint and API Key, then select Install Integration.

Go to back to your Friendbuy account and refresh the page. If your integration was successful, you’ll see a message similar to the following:

Custom attributes

Custom Attribute Name	Definition	Data Type
Friendbuy Referral Status	Referrers are categorized as Advocate and referees are categorized as Referred Friend	String
Friendbuy Customer Name	The name the customer entered when submitting their info through a referral widget	String
Friendbuy Referral Link	A personal referral link (PURL) generated for an Advocate. For example, https://fbuy.io/EzcW	String
Friendbuy Date of Last Share	The date and time the Advocate last shared with a Friend via any share channel. If the Advocate has not shared yet, the property won’t be visible.	Time
Friendbuy Campaign ID	The Campaign ID associated with the personal referral link generated for an Advocate	String
Friendbuy Campaign Name	The Campaign Name associated with the personal referral link generated for an Advocate	String
Friendbuy Coupon Code	The most recent Referral coupon code distributed to the customer. Note: only one code will be displayed	String
Friendbuy Coupon Value	The currency value of the most recent coupon code distributed to the customer.	Number
Friendbuy Coupon Status	The status of the most recent coupon code distributed to the customer. Note: status will be ‘distributed’ or ‘redeemed’	String
Friendbuy Coupon Currency	Currency code (USD, CAD, etc.) or percent (%) associated with the most recent coupon code distributed to the customer.	String
Friendbuy Coupon Campaign ID	The Campaign ID associated with the coupon code generated for a customer.	String

Default behavior

Before customer data can be sent to Braze, customers must opt-in through the referral widget by checking one or more boxes of the following boxes:

Checkbox behavior

Checkbox selected	Behavior
Email only	Only the customer’s email address is sent to Braze.
Phone only	Only the customer’s phone number is sent to Braze.
Neither	No customer data is sent to Braze.
Both	The customer’s email address and phone number is sent to Braze.